Behavior change is at the heart of health, wellness & performance, the driving force toward Better Than Yesterday, the fuel for making the most of this thing called life. So why does it have to be so difficult and are there any evidence-based strategies that can help us, our team members and our clients move forward more effectively? Today’s guest, professor Martin Hagger has spent a lifetime studying the answers to these questions, and I think you’ll be encouraged by the answers.

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Professor Hagger studies how psychological constructs such as attitudes, intentions, motives, self-efficacy, planning and personality traits affect our behaviors. In addition to his role as professor of health psychology at the University of California, he has been a visiting professor in Rome, Hong Kong, Finland, Australia, and Bordeaux.

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If you are a current or future health & wellness coach, please check out our Health & Wellness Coaching Community on Facebook: https://www.facebook.com/groups/278207545599218. This is a wonderful group if you are looking for encouragement, ideas, resources and more.