This episode’s guest is Anthony Mikrut, National Sales Manager at BikeCo, who takes us behind the scenes of the company and shares how they support independent bike dealers.

We discuss BikeCo’s portfolio of iconic brands, their approach to warranty management, navigating the direct-to-consumer challenge, and what makes top-performing dealers successful. Tune in for a deeper look at how BikeCo is adapting to the evolving cycling industry and helping retailers thrive.

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