You should only have to get rich once. These are words taken straight from the mouth of our guest today, Alex Hormozi, an entrepreneur, investor, philanthropist, and author of the book “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No.” Alex’s portfolio company, Acquisition.com, is grossing $85 million in revenue per year and growing. In today’s episode, we dive into how to truly stand out from a red ocean of digital marketing agencies, why it’s never a good idea to be known as the second cheapest in the market, and the four variables to really crafting a stacked, valuable $100M offer that people feel stupid saying “no” to.