“Fascination is your brain’s most intense state of focus. When you’re fascinated it’s a feeling of complete immersion. Some people call that flow. You can call that being in the zone. When an athlete is completely focused and fascinated, think of Michael Jordan Flying towards the hoop. You’re at your most accurate. You’re at your most creative. You have your greatest opportunity to have a breakthrough. When I talked to neuroradiologists about what the brain looks like in a state of fascination, it looks like it’s falling in love.”

– Sally Hogshead

Hostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.

Designcrowd  gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.

The Great Courses Plus is a video learning services with access to thousands of lectures. Be sure to check out Fundamentals of Photography  and many other courses. Sign up for a one month free trial at TheGreatCoursesplus.com/Creative

Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career.  She is the creator of the Fascination Advantage assessment: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder test, this assessment is not about how you see the world–it’s how the world sees you.

“Fascination is your brain’s most intense state of focus. When you’re fascinated it’s a feeling of complete immersion. Some people call that flow. You can call that being in the zone. When an athlete is completely focused and fascinated, think of Michael Jordan Flying towards the hoop. You’re at your most accurate. You’re at your most creative. You have your greatest opportunity to have a breakthrough. When I talked to neuroradiologists about what the brain looks like in a state of fascination, it looks like it’s falling in love.”

– Sally Hogshead

Hostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.

Designcrowd  gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.

The Great Courses Plus is a video learning services with access to thousands of lectures. Be sure to check out Fundamentals of Photography  and many other courses. Sign up for a one month