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We dive into a counterintuitive yet powerful concept that can transform your product or website: improving by removing. Drawing from real-world experience with Keywords People Use, I share how simplifying our complex three-credit system down to a single universal credit structure dramatically enhanced user experience and understanding.

When you build something from scratch, you understand every nuance and decision behind your creation. But your users don't have that context—they experience your product with fresh eyes, and what seems perfectly logical to you can be utterly confusing to them. This disconnect became apparent when we found ourselves struggling to explain our credit system to customers. The lesson was clear: the problem wasn't with our users' understanding; we had made the system too complicated.

The strategic removal of complexity doesn't just make things easier to explain—it creates a more flexible, user-centered experience. Our case study demonstrates how consolidating multiple credit types allows users to allocate resources according to their specific needs rather than being constrained by artificial divisions. This principle extends beyond complex systems to everyday elements like sign-up forms, where removing unnecessary questions can significantly boost conversion rates without sacrificing important data collection.

Whether you're running a large platform or a simple website, challenge yourself to view your creation through a beginner's eyes. What complexity can you remove? What barriers can you eliminate? The most powerful improvements often come not from adding new features but from thoughtfully taking things away. Book a free demo at keywordspeopleuse.com/demo to see our simplified system in action and discuss how these principles might apply to your own digital presence.

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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