Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

Highlights:

"Deals are a red ocean. Giving something away totally for free is a blue ocean."

"If you discount your services, you're training people not to buy until those events."

"Flexible payments are becoming essential as consumers are cautious with spending."

"The personalization of marketing has reached a level where offers feel tailored to individual consumers."

Timestamps:

0:00 Historical Context of Black Friday

3:14 Evolution of Black Friday

6:52 Impact of Discounting on Business Practices

12:31 Personalized Marketing and Flexible Payments

18:33 Trends in Black Friday Offers

19:58 Future Strategies for Black Friday

32:56 Final Thoughts and Recommendations

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