Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.

Highlights:

"If you're not a utility, you're probably a nice to have."

"Consumers don't love subscriptions. Businesses and investors do."

"The time to value needs to be measured in minutes, if not seconds."

"Shadow Subscription Revenue is the new game in town."

Timestamps:

00:00 - Introduction 

0:01:02 - Discussing the JP Morgan Stock Recommendation

0:02:55 - Amazon's Role in Online Purchasing Trust

0:06:33 - Subscription Fatigue and Pandemic Impact

0:11:51 - Macroeconomic Factors Affecting Subscription Value

0:16:47 - Post-Subscription Economy Models

0:20:27 - Result-Based Subscription Pricing

0:22:34 - Advice for Struggling Subscription Businesses

0:25:30 - Valuation and Recurring Revenue Insights

0:27:47 - Alternative Approaches to Recurring Revenue

0:28:15 - Conclusion and 

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! On today’s episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer’s major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.

Highlights: 

“I’m retiring from digital marketing and taking my company down with me.”

“It was a forcing function for me to finally stop doing what I always defaulted to.”

“We’re not training people anymore. We’re training AI.”

“The post was an accident. What happened after? That was strategy.”

Timestamps: 

00:00 From 1999 to Now: A Marketing Journey

02:42 The Viral “Retirement” Post

05:00 The Unexpected Reactions

08:19 Why DigitalMarketer Had to Pivot

12:41 Email Chaos Behind the Scenes

15:00 Handling a Viral Moment in Real Time

20:00 Lessons From the Comments Section

24:06 What Ryan Would Do Differently Next Time

7:32 The 77% Opt-in Rate Town Hall

31:53 Retiring With a Final Offer

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights.

.

Highlights:

"People don’t buy services, they buy better versions of themselves."

"You want to be the platform company, not the tuck-in acquisition."

"Private equity is fishing to avoid a process, don’t take the first offer."

"The more you prove you can acquire and integrate, the higher your multiple."

Highlights:

00:00 Introduction and Setting the Scene

06:05 Facilitators Appreciation and Round Table Rumble

07:09 Discussion on Exits and Private Equity

08:57 Understanding Private Equity Deals

15:57 Negotiation Strategies and Mistakes to Avoid

27:06 Preparing for a Successful Exit

33:33 Maximizing Company Value for Acquisition

37:37 Current Market Trends and Multiples

41:27 Strategic Considerations for Selling Your Business

46:09 Navigating Acquisition Offers and Due Diligence

01:05:25 Connecting with Potential Buyers and Investors

01:07:50 Introducing Deanna Rogers and Closing Remarks

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.

Highlights:

“If you can’t write down the offer in a sentence, it’s probably not going to work.”

“The best partnerships solve a need for both sides.”

“Speed to implementation is everything.”

“You get further when you grow together.”

Timestamps:

00:00 Introduction

01:54 A Definition of Partnership Marketing

04:40 The Difference Between Affiliate and Strategic Partnerships

07:30 How to Identify the Right Partners

10:45 Crafting a Compelling Partnership Offer

15:10 The 9 Core Areas Where Partnerships Can Drive Growth

21:03 Example: Scaling a Software Business Without Spending a Dime

26:12 The Importance of Speed and Simplicity

31:30 Avoiding the Most Common Pitfalls

35:58 Final Advice for Entrepreneurs

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. 

Highlights: 

"The way you use AI says more about your future than your resume." 

"Delegate and prioritize high-value time versus lower-value time." 

"Most younger users expect a multi-step interaction with AI." 

"Wealthy people value their time more and are comfortable delegating to AI." 

Timestamps:

00:00 Introduction: Maximizing AI Effectiveness

01:57 The Role of Executive Function in AI Utilization

06:06 Statistics on AI Usage Across Generations

10:08 Delegation and Time Management with AI

18:07 Valuing Time: A Key to Success

22:36 The Value of Delegation and Outsourcing

24:08 Using AI to Save Time and Effort

27:25 Prompt Chaining and Expert Consultation

32:37 Ensuring AI Accuracy and Context

39:12 AI as a Business Partner

40:55 Engaging with AI for Personal Growth

41:29 Conclusion

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.

Highlights:

"Stability is becoming the new luxury."

"We're experiencing the live development and evolution of AI through major competitors."

"Innovation is about buying back time and sanity."

"Lean into core features and enhance them as convenience enhancers."

Timestamps:

00:00 Introduction

02:27 Discussion on Market Uncertainty and M&A Activity 

05:38 The Shift Towards Stability in Consumer Preferences

07:59 Challenges of Keeping Up with Technological Changes 

11:16 The Overwhelming Pace of Technological Innovation

13:15 Marketing Strategies in an Overwhelmed Market

16:12 Addition Through Subtraction: Focusing on Consumer Benefits

19:46 Simplifying Product Offerings and Reducing Complexity

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic 

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.

Highlights:

"We are almost universally over traditional training."

"How do we disrupt ourselves before someone else disrupts us?"

"AI is so much easier to train than a person."

"We want the client to have zero learning unless they want to."

Timestamps:

00:00 Introduction

01:23 AI Business Transformation - Digital Marketer's Approach

04:38 Leads on Demand: AI-Powered Marketing Strategy

09:24 Pricing and Access to AI Marketing Tools

12:51 How Businesses Can Proactively Disrupt Themselves with AI

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.

Highlights:

"We don't train humans anymore. We train AI to work for humans."

"Define your company by the person you serve, not the product you sell."

"AI is changing at the rate at which the internet changed."

"If you can't buy it twice, you can't afford it."

Timestamps:

00:00 Introduction

03:33 Professionalizing Internet Marketing

07:42 Challenges with Certifications

11:45 Exploring Software Development

16:26 Redefining the Target Audience

22:04 Licensing Intellectual Property

25:37 Returning to Community and Training

27:34 The Impact of AI on Marketing

31:12 Key Business Transformation Takeaways

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.

Highlights:

"Would you rather be right, or would you rather be rich?"

"It's just business."

"We're not here to start a trade war. We're here to get fair trade."

"If you can think longer term, you're probably gonna win."

Timestamps:

00:46 Setting the Stage: Understanding Trade Negotiations

02:19 The Calculus Behind Tariff Strategies

06:45 Bringing Difficult Parties to the Negotiating Table

11:33 The Importance of Credibility in Negotiations

14:58 De-escalating Emotional Tensions

18:50 The Art of Escalation and Brinksmanship

22:53 Running the Numbers: Scenario Planning

26:09 Flexible Positioning and Conditional Pullbacks

29:44 Managing Internal Communication

35:37 Long-Term Strategic Thinking in Negotiations

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.

Highlights:

"Love me, hate me. Both are fine. Just pay attention in some way, shape or form."

"The world is lacking people with a truly unique point of view who are willing to defend it."

"If you're an entrepreneur, you are your company's best spokesperson."

"Attention is what everyone wants."

Timestamps:

00:00 Introducing the Viral Post

01:33 Ryan's Newsletter and Content Strategy

03:43 Viral Reach and Initial Reactions

06:12 Unpacking the Controversial Management Advice

10:29 Strategies for Handling Online Criticism

12:56 The Power of Standing by Your Unique Perspective

17:42 Personal Reflections on Viral Content

22:16 Marketing and Content Recycling Strategies

27:16 Leveraging Attention and Audience Feedback

35:24 Final Insights on Entrepreneurial Communication

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training