Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.

Highlights:

"There’s so much money floating around; you just have to connect the dots."

"Don’t hold opportunities hostage—be a value enhancer."

"You don’t need to be an extrovert, just thoughtful and curious."

"Ask one question: ‘How’s business?’ It can lead to incredible opportunities."

Timestamps:

00:00 - Introduction

01:25 - Conversations to Cash

03:22 - Overcoming Fear of Deals

05:00 - Why holding opportunities hostage backfires

06:35 - The Referral Economy

10:00 - Creating Win-Win Relationships

14:12 - Big Referral Wins

17:35 - Thoughtfulness Pays Off

20:00 - Daily Questions for Success

20:40 - Closing Remarks

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 

 https://msha.ke/rolandfrasier/

Connect with me on social:

 TikTok: / rolandfrasier

 Instagram: / rolandfrasier

 Facebook: / rolandfrasierpage

 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 

 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

Highlights:

"Deals are a red ocean. Giving something away totally for free is a blue ocean."

"If you discount your services, you're training people not to buy until those events."

"Flexible payments are becoming essential as consumers are cautious with spending."

"The personalization of marketing has reached a level where offers feel tailored to individual consumers."

Timestamps:

0:00 Historical Context of Black Friday

3:14 Evolution of Black Friday

6:52 Impact of Discounting on Business Practices

12:31 Personalized Marketing and Flexible Payments

18:33 Trends in Black Friday Offers

19:58 Future Strategies for Black Friday

32:56 Final Thoughts and Recommendations

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic 

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

Highlights:

"Three years is the sweet spot for meaningful but predictable growth."

"Pessimists look smart, but optimists get rich."

"Audacious goals push you beyond limiting beliefs."

"Optionality wins wars and business."

Timestamps:

00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

05:39 Challenging limiting beliefs in business growth.

09:40 How internal barriers limit strategic thinking.

14:48 Defining what needs to be true for success.

20:53 Assessing existing offerings and market positioning.

25:45 The importance of targeting your "Goldilocks" client.

29:31 Steps to refine realistic paths to growth.

33:45 Comparing solutions like raising capital or partnerships.

39:06 Streamlining services for focused high-value growth.

46:34 Lessons in thinking bigger and maintaining optionality.

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.

Highlights:

"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying."

"The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build."

"You cannot let bean counters make business decisions."

"The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."

Timestamps:

00:00 - Introduction

01:54 - Community vs. Content

08:18 - Pre-Pandemic Sales Struggles

10:00 - Financial Implications of the Pandemic

12:35 - Lessons Learned from the Deal

15:30 - Importance of Community Involvement

17:00 - Consequences of Poor Marketing Decisions

20:15 - The Role of Digital Marketers

22:40 - Strategic Partnerships and Growth Opportunities

25:00 - Reflections on Corporate Culture

28:15 - The Future of Events Post-Pandemic

30:40 - Closing Thoughts on Acquisitions

37:22 - Episode Conclusion

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.

Highlights:

"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."

"It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."

"The reality is, most events suck. They're just a pitch fest."

"We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."

Timestamps:

00:00 - Elevating the Event Vision

02:31 - Introduction to Traffic and Conversion Summit

05:23 - Evolution and Growth of the Event

07:52 - Increasing Production Value and Sponsorship Revenue

11:59 - Sale of the Event to Clarion Events

31:51 - Post-Sale Challenges and Pandemic Impact

35:10 - Reasons for the Event's Decline

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic 

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

Highlights:

"Luxury is hurting; it's an indication of recession."

"Brands like Louis Vuitton made the mistake that Nike made with drop culture."

"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."

"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."

Timestamps:

00:00 - Introduction to Luxury Market Trends

01:48 - Decline of Luxury and Economic Indicators

03:09 - Gen Z's Impact on Luxury Brands 

04:39 - Pandemic Effects on Consumer Choices 

06:12 - The Lipstick Effect and Consumer Spending 

08:13 - Shift in Spending to Experiences Over Goods 

10:45 - Real World Luxury Pricing vs. Value Proposition 

13:58 - Business Strategies for Adapting to Market Changes 

15:17 - Consumer Behavior Lagging Behind Economic Reality 

17:53 - The Future of Sit-Down Restaurants and Service Industry 

21:20 - Concluding Thoughts on Luxury Market and Business Adaptation

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.

Highlights:

"If you’re starting from scratch with marketing, it’s not search marketing I’d double down on." 

"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."

"People are looking for authenticity and consistency in the personalities they follow, not just content." 

"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." 

Timestamps:

00:00 - Introduction: The Current State of Search Marketing 

02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 

05:03 - Shifting Priorities: Paid Media vs. Organic Search 

08:24 - The Impact of AI and Generational Changes on Search Behavior 

11:05 - The Importance of Multi-Channel Marketing Strategies 

14:00 - Connection and Authenticity in Content Marketing 

17:00 - Discussing Owned Media and Its Advantages Over Organic Search 

20:21 - User Experience and the Shift Away from Traditional Search 

23:18 - Reddit as an Emerging Search Platform 

26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 

27:24 - Conclusion: Future Outlook on Search Marketing

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic 

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.

Highlights:

"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."

"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."

"If you can look up, then you can get up, even if you're in the darkest valleys."

"Playing small is canceled. Consider what else is possible and how."

Timestamps:

00:51 - Introduction 

02:06 - Craig's Transition from Wall Street to Entrepreneurship

04:09 - The Initial Draw to Financial Trading

05:42 - The Concept of Reinvention Based on Personal Experiences

09:45 - Addressing Limiting Beliefs

14:57 - Moments of Doubt and Personal Challenges

20:00 - Surprising Personal Discoveries During Reinvention

22:17 - Common Skepticisms and Misbeliefs

26:56 - Upcoming Marathon and Personal Goals

29:36 - How to Connect with Craig and Learn More About His Work

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In today’s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?

Highlights:

"Starbucks went from premium to discount—can they bring back the coffee house vibe?"

"Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach."

"The challenge is, can Starbucks be both premium and everywhere?"

"Loyalty, not discounts—that's the new Starbucks strategy."

Timestamps:

00:00 - Introduction: Starbucks’ Discount Dilemma

01:09 - Shift to Online and App Ordering: A Retailer in Disguise

04:44 - Problem with Discounts: Attracting the Wrong Crowd

05:50 - A Return to Premium: Starbucks’ New Strategy

06:26 - Roland's Take: Discounts vs. Loyalty Programs

09:23 - Can Starbucks Gain Premium Positioning Again?

12:23 - Case Study: How Domino’s Pizza Made Its Comeback

15:00 - The Third Place: Rebuilding the Coffee House Vibe

16:15 - How Brands Lose Their Way: Insights for Business Owners

21:31 - Predictions: Will Starbucks Stick to Its Plan?

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.

Highlights:

"The key is just as a leadership team, you're talking about stuff."

"If you haven't done the five dysfunctions, highly recommend it."

"Consensus kills because it's everybody basically creating what they call artificial harmony."

"Giving people the benefit of the doubt and you will have a happier life and better relationships."

Timestamps:

00:00 - Introduction to Clarity Days and Team Building

01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation

04:16 - Insights on Personality Tests and Team Dynamics

06:36 - The Concept of Clarity Day Explained

10:11 - When to Initiate Leadership Exercises in a Company

13:24 - The Importance of Asking the Right Questions to Co-founders

17:32 - The Role of the CEO in Decision Making and Conflict Resolution

20:04 - Building Trust and Understanding within Leadership Teams

22:57 - The Importance of Regular Team Meetings and Personal Connections

27:29 - The Impact of Personal Wins and Team Cohesion

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training