If your main metric for advertising is ROAS… you’re playing a short game.

In this episode of The Wizard of Ads, Roy H. Williams and Todd Liles reveal the real signs your marketing is working—from brand recall and top-line growth to the way customers repeat your exact words back to you.

You’ll learn how to:

• Spot the real signals that your brand is gaining traction
• Use branded search metrics to measure impact (and avoid the PPC trap)
• Predict long-term growth with simple “country boy” math
• Build ads that don’t fit the mold—but stick in the mind
• Transition from lead chasing to legacy building (without going broke)
• Align operations with marketing to support real scale

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard