Beyond The Sale

By Kirsty Cunningham & Shane SpiteriSociety & Culture Documentary Business Entrepreneurship Personal Journals

Beyond The Sale episodes

April 07, 2025Danny Kennedy - What it takes to get Olympians, Celebrities, and CEOs to want to Work with You
Do you not have time … or are you not prioritising it?

This week, we’re joined by Danny Kennedy - a qualified personal trainer/strength coach, host of the Fitness & Lifestyle Podcast, Co-founder of Younify Supplements and head trainer at KIC to dive into his journey from a small country town to playing professional basketball and now working with olympians, celebrities, influencers and hundreds of other successful people.

We talk about:
Going from a small town … to playing professional basketball, and what happened when it looked like he wouldn’t make it
How Danny got his dream clients to say YES to working with him
What some of Australia’s biggest names all have in common (it’s not what you think)
The lie most people believe about diets
What makes up his morning routine after interviewing hundreds of successful people himself
Why your new fitness or nutrition plan has probably failed, and the sentence that will help you stick with it this time
Whether YOU should start a personal brand
What to do if you're scared of failing and taking that first step
… and SO much more.

Watch the YouTube Version of the Podcast here.

Follow Danny over on instagram @djkfitness
Check out his Linktree: here
Listen to his podcast here: https://podcasts.apple.com/au/podcast/the-fitness-and-lifestyle-podcast/id1104769476

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
47 min
March 31, 2025The World's Most Successful Entrepreneurs Do THIS …
The most popular business advice on the internet today… is it legit?

We’ve spoken to some pretty incredible people and there is often a common thread that has led to their success. So in this episode we’re playing some of the most viral and re-shared quotes and advice on the internet.

If you want 2025 to be different, and you want MORE than what you currently have, this advice is a game changer.

You’ll hear
The fastest way to take control of your life
The secret to build trust and making people feel understood
Advice from a woman who made her first million by 26 - and owns 5 companies
The sales strategy that makes millions
Why people feel trapped by success, and how to find your balance in business.
What you need to do NOW to realise your dreams in the future

Listen to the clips here:

@theinvestinglab
@mentalmindsetonly
@davidantwalsh

Watch the YouTube Version of the Podcast here.

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
22 min
March 24, 2025Danni Duncan, Mum of 4 - From Losing $30k In A Day to a 6 Figure Business in 6 Months
“From ballerina to businesswoman, she turned a community into a career”

This week we’re joined by Danni Duncan, aka @thefigure_, to discuss her journey from corporate life to becoming a successful entrepreneur, fitness coach, and mother of four.

Danni opens up about the challenges she faced losing $30,000 in income overnight, and how she pivoted to build a thriving online fitness community during Covid.

We talk through fat-loss trends, balancing 4 kids and two businesses and how she built her community. If you’re a mum, an entrepreneur or just looking for motivation this episode is for you.

You’ll hear
The moment Danni lost $30,000 overnight
How Danni built a six-figure business in just six months
Real talk about the challenges of balancing motherhood and entrepreneurship
The importance of consistency and how Danni keeps showing up, even on the hardest days.
Danni’s thoughts on Ozempic and what it ACTUALLY does to your body
How Danni overcame body image struggles and eating disorders to become a role model for thousands of women.
The first steps to take if you actually want to change your health and fitness routine for GOOD
… and SO much more.

Watch the YouTube Version of the Podcast here.

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
42 min
March 17, 2025Simone Azzi -What it Takes to Build Trust & Become a Top Sales Agent
“I may not be the smartest person in the room, but I’ll outwork you”

This week we’re joined by Simone Azzi, one of the top 50 Female Agents in Sydney and Associate Director of Belle Property Annandale. Simone has over 20 years of experience in the real estate world, has earned a ‘Trusted Agent’ badge and built an incredible reputation and brand.

If you're an agent, this is a blueprint to getting any client to choose YOU over your competition, and if you’re not … the strategies in this episode will help you to win any pitch, deal or negotiation you face in the future.

You’ll hear:
How Simone built her name, when she started as one of the only females in the industry
The harsh feedback Simone gives her clients that makes them respect her even more
A mistake most agents make when they start in the industry
Exactly how she structures her day and support system so she can be a ‘hands-on parent’
How to hire a team that you can trust to step in and do your work for you
The mentality you need to take in to win every single listing appointment … and what NOT to do

Watch the YouTube Version of the Podcast here

Follow Simone on Instagram @seriously.simone

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
40 min
March 11, 2025Luke Dyson - Crazy Tattoo Requests, Booked Out Years in Advance & The Moment That Changed Everything
From a small country town to tattooing some of the biggest names in Australia.

Luke Dyson is the founder of Omnia Tattoo and has trained with some incredible artists including Ganga who’s tattooed Drake, LeBron, Tyga and hundreds of others.

We sit down to talk about how he got started, building his brand and the mindset changes he’s introduced in the last 12 months that completely changed the game for him.

You’ll hear:
How he got ‘The Game’ to share his work
Why his first business failed and the mistakes he made
What he changed to get booked a year in advance
Getting his mentors to say ‘yes’ and let him learn
His social media strategy to not just grow but connect with the RIGHT type of clients

Watch the YouTube Version of the Podcast here.

Follow Luke over at @dysonink and @omnia.tattoo

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
45 min
March 03, 2025Max Markson - What do Bill Clinton, Kim Kardashian, Nelson Mandela, Arnold Schwarzenegger, Tony Blair, Mike Tyson, & Al Gore have in Common
Imagine being in a room with Bill Clinton, Kim Kardashian, Nelson Mandela, Arnold Schwarzenegger, Tony Blair, Mike Tyson, & Al Gore - Max Markson has worked with all of these celebrities and hundreds of others.

This week on the podcast we’re asking him what their secrets to success are, and how he became the go-to in the industry.

The best part, according to Max there are only 3 secrets to success, and anyone can follow them.

You’ll hear:
How Max built his PR empire
Why he became the go-to in his industry
What was in the letter he sent that convinced Nelson Mandela to work with him FOR FREE
The one thing he does to ensure every single client is happy
Behind the scenes of bringing out Kim Kardashian
How he raised $40 million dollars for charity
Who his favourite celebrity is … and who might be coming out here in 2025

Watch the YouTube Version of the Podcast here.

Follow Max over at @maxmarkson and https://www.marksonsparks.com/

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
24 min
February 24, 2025Karla Roccuzzo - How Do You Create Demand? Celebrity Makeup Artist, & Getting Into Priceline
“People don’t buy products, they buy how you make them feel.”

Today we’re joined by Karla Yalda(@karlaroccuzzo) who is one of Australia’s most sought after makeup artists, a mum and she has created a product that sold out in 72 hours which is now stocked in Priceline. But you’ll never believe how it all started.

If you want to grow a personal brand, stand out from your competitors and become the go-to in your industry, tune into this episode.

You’ll hear:
How to get your clients to recommend you to EVERYONE they know
What it takes to build a personal brand and grow your social media following
The number one thing you need when growing a team
How Karla balances being a mum and running two very successful businesses
What made Priceline say YES to stocking Kynder

Watch the YouTube Version of the Podcast here.

Follow Karla over at @karlaroccuzzo and @kynder

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
34 min
February 17, 2025"If you don't do this... you'll fail" - Marty Fox on The Block, Disrupting an Industry and What's Next
“If you’re not growing, you’re dying.”

Today we are joined by Marty Fox, the Founder and CEO of White Fox Real Estate and a permanent judge on The Block. Over the last few years Marty’s controversial take on marketing has completely disrupted the real estate industry and he has stepped away from the tools, scaling White Fox Real Estate to 12 offices across Australia and New Zealand with plans to go global.

Whether you’re in real estate or not this episode will show you what it really takes to win and stand out from the rest.

Listen to hear:
Is the Block scripted or not?
What it takes to build a high performing team that DOESN’T rely on you
The time Marty nearly gave it all up
Where White Fox invests to make sure they CONTINUE to stand out
How Marty sets goals … and what’s next for him and White Fox
The biggest mistake most agents make
How he’s the busiest he’s ever been, but also seeing his kids more than he ever has

Watch the YouTube Version of the Podcast here.

Follow Marty over at @martyfox01 and @whitefoxrealestate

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
46 min
February 10, 2025John Travolta: What it ACTUALLY Takes to Make it In Hollywood
What if the biggest risk you ever took was the reason you made it?

For John Travolta, that’s not just a theory – it’s how he’s built his legendary career.

In this exclusive interview, the man behind some of the biggest movies of all time, Pulp Fiction, Grease, Face/Off and latest release Cash Out, is sitting down with us to talk about the one thing that’s shaped his entire career: risk.

From the business idea that set the tone for John’s career at age 8 to the ONE rule that he follows before he says yes to ANY business deal… you do not want to miss this.

Listen to hear:
The one role he still wants to play and why he’s got unfinished business with Tarantino
How a casual conversation over drinks turned into a 17 year Qantas deal
The brutal lesson he learned about trusting people with his finances
Why he always gives more than expected in every deal
The time 20,000 fans chased him through an airport… and nearly tipped over his bus
And for our real estate listeners… his best investment to date

Watch the YouTube Version of the Podcast here.

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
55 min
February 10, 2025Every Successful Person Has This ONE Trait
‘A lot of people around me said, he’s not going to make it … he’s going to be in jail.’

Now, we are both directors of agencies (Shane x3) but when we both started people told both of us we weren’t going to make it… We love our jobs but haven't always been easy.

We’re sharing the stories no one warns you about: the 9 PM deal signings in the car, clients who pushed us to our ABSOLUTE limits, and the sacrifices that cost us relationships, sleep, and more weekends than we can count…

You’ll hear:
What day one was like for both of us (trust us, it’s not what you think)
Why we should have never ‘made it’ in the industry
The trait that Every. Single. Successful. Person we’ve worked with has
Something absolutely no one tells you before you get into real estate
The actual hours we work
The wildest moments in our career (think insane client requests and impossible sales that somehow closed??)
…and SO much more.

Watch the YouTube Version of the Podcast here.

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
35 min

About Beyond The Sale

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Success isn’t just about the sold sign.

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Beyond The Sale

Beyond The Sale episodes

About Beyond The Sale