In this episode, your hosts Cody and Taylor discuss the recap of Black Friday Cyber Monday (BFCM) and the concerns and strategies of clients during that period. They highlight the importance of cost controls and how they can be used to scale ad spend efficiently. They also share success stories of brands that utilized cost controls effectively during BFCM. The conversation then transitions to the strategies for Q1, with a focus on health and wellness brands and an emphasis on the need for a creative flywheel and the benefits of seeding with a variety of content. This episode concludes with a reminder to take full advantage of the low CPMs during the Christmas and New Year period.

01:33 Recap of BFCM

08:52 Cost Controls and Scaling

09:22 Brand Highlight: Omni-Channel Worldwide Betting Brand

15:22 Brand Highlight: Clean Supply Company

21:34 Heading into Q1

25:48 Importance of Creative Volume and Variety

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Cody Twitter:

⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠

Taylor Twitter:

⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠