In January, international hip-hop legend and business mogul Rick Ross was in Cape Town and hinted to be in the country for work, sparking curiosity as to what exactly.

It has now been revealed that Rick Ross was in the country, shooting a commercial for retail giant Pick n Pay’s loyalty program Smart Shopper.

Best known for his larger-than-life persona and chart-topping hits, Ross stars in the new Smart Shopper commercial set to the legendary anthem “All I Do Is Win” by DJ Khaled, in which he features alongside Ludacris, T-Pain, and Snoop Dogg. 

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