The ACC is moving towards an unequal revenue-sharing model, a significant shift that could have major implications for the conference.

• Addressing Disparity: This move is largely driven by the need to address concerns raised by top programs like Clemson and Florida State, who believe the current equal revenue distribution model doesn't adequately compensate them for their significant contributions to the conference's overall success and brand value.
• "Brand" Fund: The core of this new model involves the creation of a "brand" fund, which would allocate additional revenue to schools that generate the most value for the conference. This could be based on factors like television ratings, national exposure, and overall brand recognition.
• Potential Benefits: This model could help the ACC retain its top programs, who have been exploring potential departures due to perceived financial inequities. It could also incentivize these programs to continue to compete at a high level, knowing that their success will directly translate into increased revenue.
• Potential Concerns: This shift towards unequal revenue distribution could create tensions within the conference, with some schools potentially feeling disadvantaged. Concerns about fairness and equity will need to be carefully addressed to ensure the long-term stability and harmony of the conference.

The implementation of this new revenue-sharing model will be a complex process with significant implications for the future of the ACC. It will be crucial for the conference to carefully consider the potential benefits and drawbacks of this approach and ensure that the new model is fair, equitable, and sustainable in the long term.

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