Locked On Big 12 | Daily College Football & Basketball Podcast

Big 12 Schools Are OUT OF MONEY After NCAA Loses Major Lawsuit, Iowa State Speaks Out on NIL, Issues


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The SEC, Big Ten, and Big 12, often referred to as the "Power Five" conferences, likely harbor some degree of frustration with the NCAA due to a perceived lack of autonomy and a desire for greater control over their own destinies.  

  • NIL and Lack of Control: The rise of Name, Image, and Likeness (NIL) has significantly altered the landscape of college athletics, yet the NCAA has struggled to effectively regulate and govern this new era. The Power Five conferences, with their substantial resources and influence, believe they should have greater autonomy in managing NIL within their own ecosystems.
  • Financial Disparity: The Power Five conferences generate a significant portion of the NCAA's revenue through media rights deals, yet they feel that the current revenue-sharing model does not adequately reflect their financial contributions. They may seek a more equitable distribution of resources that better aligns with their revenue generation.
  • Desire for Greater Autonomy: These conferences are increasingly seeking greater autonomy from the NCAA, potentially leading to a more decentralized model of college athletics. They may desire more control over their own rules, regulations, and revenue streams, believing they are better positioned to manage their own affairs.
  • NCAA's Struggles: The NCAA has faced numerous challenges in recent years, including legal battles, internal turmoil, and struggles to adapt to the evolving landscape of college sports. This perceived weakness has emboldened the Power Five conferences to assert greater control and push for a more favorable operating environment.

While the Power Five conferences and the NCAA undoubtedly share some common goals, these areas of potential friction highlight the evolving power dynamics within college athletics. The future of college sports may involve a more decentralized model with greater autonomy for the Power Five conferences, although the specific contours of that future remain to be seen.

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Locked On Big 12 | Daily College Football & Basketball PodcastBy Locked On Podcast Network, Drake Toll

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