On today’s episode we welcome Fru N. to help answer the question: what is big data?

We hear the term “big data” all the time. And as technology infiltrates more and more of our lives, tech companies learn more and more about us. Our preferences, our habits, our health, our relationships… And they do all that using “big data.” 

But what actually is “big data”?

We answer that question on today’s episode, as we welcome Fru N., a Data Futurist, Tech Thought Leader and YouTube Content Creator | FruTech.io with a master’s degree in Enterprise Architecture from Penn State University and the head of the Enterprise Data Ninjas group. He’s worked with corporations both large and small; including several fortune 500 companies in all the different core industries: Retail, Banking, Health Services, and Food & Hospitality.

We chat about how technology functions, how it is designed to function, and the various issues that go into its creation. We will talk about data, what it is and why companies and corporations are shifting into collecting the consumer and users data. This interview, which is readily understood by all listeners (no tech background needed!) will give you insight and understanding into the underpinnings of the new age of data that we are in and where we go from there.

In this episode you will hear: 

• What is data
• Just how much data is being collected
• The seismic shifts in data collection
• What is data marketing
• Ways of data collection
• Why this particular data evangelist doesn’t use his Amazon Alexa

The Healthier Tech Podcast is the show bringing you a practical solutions-based approach to understanding how best to live in balance with our increasing reliance on tech.

The show from Shield Your Body brings you expert voices that clearly explain the science that matters to you, and the usable tips that you can use to live healthier, while defending against the health risks of modern day technologies. 

For more information on the subject covered today head to https://www.shieldyourbody.com/ for resources, in-depth articles, free tips and PDF guides to learn all about EMF, health and protection.