On this episode of What Did We Learn, Josh Brown sits down with Nick Colas and Jessica Rabe of DataTrek Research to discuss why Big Tech has just 12 months to prove AI is worth the cost.

Nick breaks down how Amazon, Alphabet, and Meta Platforms have dramatically shifted their business models pouring 100% (or more) of cash flow into AI capex as margins are set to decline in 2026. These three companies make up 11% of the S&P 500, and they are not the same high-margin machines they were just a few years ago.

Jessica then shows where investors are reallocating capital, comparing the S&P to the MSCI ACWI ex USA Index. With non-U.S. stocks gaining traction, investors have a clear choice: stick with Big Tech’s AI bet or look elsewhere.

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