Billion Dollar Creator

Ready to transform your expertise into a profitable online course?

In this week’s episode, I coach Sean Sweeney, a real estate expert who’s developed over 700 apartment units worth $200 million, on how to create a successful online course.

We dive into strategies for pricing and positioning your course to attract eager customers, boosting enrollment, and building an excited audience through effective email marketing.

Timestamps:
00:00 Introduction
00:57 Who Is Sean Sweeney?
02:45 90-9-1 Rule Explained For Content Creators
04:04 How To Scale Your Creator Business
06:38 Course Pricing And Positioning
18:59 Simplifying Your Offerings For Maximum Profitability
24:39 The Best Course Launch Strategy
28:39 Planning An Effective Launch Timeline
32:19 Growing Your Email List
34:53 How To Improve Decision-Making
43:55 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Sean:
X - https://twitter.com/seandsweeney
Substack - https://seandsweeney.substack.com/

Featured in this episode:
The Bright Build - https://thebrightbuild.com
Nathan Barry - https://nathanbarry.com
ConvertKit (Soon to be Kit) - https://convertkit.com
Moses Kagan - https://twitter.com/moseskagan
Nick Huber - https://twitter.com/sweatystartup
Chris Powers - https://twitter.com/Chris_Power

Highlights:
02:24 The 90-9-1 Rule
13:10 Effectively Positioning Tiers for Maximum Impact
27:04 Creating Urgency
32:19 Transforming Social Media Followers into Email Subscribers with Lead Magnets
36:23 Effective Course Launch Strateg

Thinking about selling your business? Here’s everything you need to know.

In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back.

We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal.

Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a post-COVID world.

Timestamps:
00:00 Introduction: Key Takeaways from This Business Journey
00:58 What 'Hanging Around the Hoop' Means for Your Business Strategy
03:44 How to Decide Whether to Sell Your Business
08:33 Adapting Your Business Strategy During COVID
10:25 How to Navigate the Business Selling Process: Proven Tips and Negotiation Strategies
13:59 What to Expect After Selling Your Business
17:29 Things to Know Before Selling Your Business
23:05 How to Approach Rebuying Your Business
27:57 Negotiation Tips
34:48 Starting Over: Essential Lessons and Strategies for Success
37:48 Best Ways to Use AI to Optimize Business Operations
50:10 How AI Can Improve Both Personal and Business Efficiency
55:44 How to Combat and Prevent Counterfeit Issues in Your Business
58:21 Dealing with Embezzlement: Protect Your Business from Theft
01:09:28 Advantages and Challenges of Hiring Remote Talent
01:12:21 Effective Personal Productivity Systems and Life Hacks
01:16:29 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Cathryn:
YouTube: https://www.youtube.com/@LittleMight
Twitter: https://twitter.com/cathrynlavery
TikTok: https://www.tiktok.com/@cathrynlavery
LinkedIn: https://www.linkedin.com/in/cathryn-lavery/
Instagram: https://www.instagram.com/cathryn.lavery/

Featured in this episode:
Michael Girdley - https://www.girdley.com/
BestSelf Co. - https://bestself.co/
ConvertKit (soon to be Kit) - https://convertkit.com/
ChatGPT - https://chat.openai.com/
Claude (AI assistant) - https://www.anthropic.com/
Fiverr - https://www.fiverr.com/
Final Loop - https://finaloop.com/
Super Whisper - https://superwhisper.com/
Sagan Passport - https://saganpassport.com/
Quick Hire VA - https://quickhireva.com/
Online Jobs - https://www.onlinejobs.ph/
Alexa - https://www.amazon.com/alexa
Little Talk - https://bestself.co/products/little-talk-deck
Tropical MBA - https://tropicalmba.com/
"Before the Exit" - https://a.co/d/dzlXNcH

Highlights:
03:14 Decision-Making Framework
34:48 The Struggle of Founders and Blank Slates
35:42 Nathan’s Major Shift in Management Strategy
44:42 Joining a Team Without Context: Lessons from Apple University
01:06:08 Embezzlement and Taking Vacations

Want to break free from the 9-to-5 hustle and build a $1 million creator business?

In this week’s episode, I coach Aaron Francis on his course-selling business and explore how to 3x his business by the end of 2025.

Join us as we explore how to effectively implement a hub-and-spoke model to build a loyal newsletter list, proven lead magnets that can double your audience size, practical ways you can implement price tiering to instantly boost your revenue.

Timestamps:
00:00 Introduction
01:15 Breakdown of Launch Businesses
05:37 Setting Future Goals for the Business
06:38 Creators Who Pulled Off Successful Launches
10:31 Potential Problems for Product Based Creator Businesses
20:40 How to Master Audience Growth
26:50 Using Lead Magnets for YouTube to Email Conversions
36:10 Strategic Content Creation for Sustainable Growth
39:48 Tiered Pricing to Increase Revenue
49:10 Grow Your Business Without Making More Products
53:54 Cross-Selling Your Existing Products
01:05:17 Fine-Tune Your Brand Vision
01:07:40 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Featured in this episode:
High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-course
Screencasting.com: https://screencasting.com/
ConvertKit (soon to be Kit): https://convertkit.com/
Aaron Francis: https://aaronfrancis.com/
Kent C. Dodds: https://kentcdodds.com/
Wes Bos: https://wesbos.com/
Adam Wathan: https://adamwathan.me/

Highlights:
07:45 How to Bridge the Mental Gap to Your Goals
16:09 Overcoming Struggles by Delegating Tasks & Team Dynamics
23:15 Importance of YouTube and Email 
29:10 Mastering Lead Magnets
49:10 Timeline to Grow a Course Business

Want to learn how to create a successful online course that generates significant revenue?

In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course.

Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered.

Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales.

Timestamps:
00:00 Introduction
00:50 Secrets to a Successful Course Launch
01:48 Marketing Strategies That Work
03:09 How to Engage Your Audience Effectively
09:29 Business Lessons and Common Mistakes
21:54 Building Trust with Your Audience
23:40 The Role of Authenticity in Content Creation
26:53 Why Sharing Personal Stories Boosts Engagement
39:32 The Importance of Video Content for Your Brand
43:37 Influencer vs. Creator: What's the Difference?
47:42 Conclusion

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Aaron:
Instagram: https://www.instagram.com/aarondfrancis/
LinkedIn: https://www.linkedin.com/in/aarondfrancis/
X: https://twitter.com/aarondfrancis
YouTube: https://www.youtube.com/@aarondfrancis
Website: https://aaronfrancis.com/

Featured in this episode:
High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-course
Chris Coyier: https://chriscoyier.net/
ConvertKit (soon to be Kit): https://convertkit.com/

Highlights:
03:27 How Marketers Identify Real Value
04:17 Why Urgency Drives Sales for Creators
16:00 Nathan's Livestream Plans for ConvertKit's Rebrand
16:40 If It Scares You, It's Good Content
19:15 Building Reputation with Effective Email Sequences
26:13 Using Personal Experience to Build Audience Trust
30:30 Nathan on Chris Coyier

In this episode, I coach Paula Pant, founder of Afford Anything, on actionable strategies to grow her business to over $1 million in just one year.

Paula opens up about the significant challenges she's faced, including a $600k+ drop in revenue since 2020. We work together to craft a blueprint for overcoming these obstacles.

We dive into why adapting to market trends and diversifying income are crucial for long-term success, the advantages of audience segmentation, and how to optimize course launches.

Timestamps:
00:00 Introduction
00:55 Paula's Journey as a Content Creator
05:01 Challenges with YouTube Growth
06:04 Discoverability vs. Loyalty in Platforms
08:36 Revenue Trends and Business Trajectory
17:57 Adapting to Market Trends
19:17 Planning for 2025 Revenue Goals
28:47 Analyzing 2021 Market Conditions
30:21 Challenges in Pricing and Sales
31:34 Improving Launch Strategies
33:25 Audience Segmenting and Personalizing Content
36:36 Strategies for Audience Growth
38:51 Narrowing Down the Target Market
43:32 Personalization vs. Segmentation
48:49 Specific Industry Targeting
55:00 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Paula:
Instagram: https://www.instagram.com/paulapant/
YouTube: https://www.youtube.com/c/affordanything
TikTok: https://www.tiktok.com/@paulapant
LinkedIn: https://www.linkedin.com/in/paulapant/
Twitter: https://twitter.com/PaulaPant

Featured in this episode:
Afford Anything: https://affordanything.com/
Your First Rental Property: https://courses.affordanything.com/
ConvertKit (Soon to be Kit): https://convertkit.com/

Highlights:
04:04 What Are Good Stats for Newsletters?
05:13 Why Podcasts Are Exploding on YouTube
07:22 Hub and Spoke Content Strategy: How to Boost Your Content Visibility
09:00 Beware of Comparing Different Chart Styles: Accurate Data Interpretation Tips
14:07 Why Many Creators Are Experiencing Revenue Declines Right Now
31:30 Overcoming Common Product Launch Challenges: Tips for Success
40:29 Audience Segmentation for Testimonials: How to Target the Right Personas

Are you thinking of building or scaling a consumer product company?

This week, we’re joined by John Durant, a prolific investor in the health and wellness space as he reveals the proven strategies and insider insights that will catapult your business to new heights.

Tune in to discover common pitfalls that both struggling and successful companies encounter, the critical role of assembling the right founding team, and strategies for scaling a business from a niche audience to a mass-market brand.

Whether you're just starting out or looking to scale, this episode is a must-watch.

Timestamps:
00:00 Introduction
00:50 John Durant's Journey into Venture Capital
05:32 The LMNT Story: From Idea to Market
09:55 Digital Products vs Physical Products
12:23 Understanding Product Market Fit
17:31 Scaling Beyond the Creator's Platform
20:43 Common Startup Mistakes to Avoid
23:02 Optimizing Your Sales Funnel
24:57 The Challenge of Changing a Successful Strategy
25:40 The Role of Cohort Analysis in Growth
27:03 Traffic Sources and Churn Rates
28:40 Kettle and Fire: A Case Study
30:39 Online vs. Retail Sales Strategy
35:39 Role of Subscription Models
37:20 Expanding Beyond Food and Beverage
42:33 Importance of Team and Execution
44:46 Final Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow John:
LinkedIn: https://www.linkedin.com/in/jdurant/
Twitter: https://x.com/johndurant
Instagram: https://www.instagram.com/_johndurant/
Website: https://johndurant.net/
Wild Ventures: https://wildventures.vc/

Featured in this episode:
Primal Kitchen: https://www.primalkitchen.com/
Thrive Market: https://thrivemarket.com/
Element: https://drinklmnt.com/
Magic Spoon Cereal: https://magicspoon.com/
Wild Ventures: https://wildventures.vc/
Mark Sisson: https://www.instagram.com/marksissonprimal/
Wellness Mama: https://wellnessmama.com/
Food Babe: https://foodbabe.com/
Blue Apron: https://www.blueapron.com/
Kettle and Fire: https://www.kettleandfire.com/
Rogue Fitness: https://www.roguefitness.com/
ConvertKit: https://convertkit.com/
SteadyMD: https://www.steadymd.com/
Chili Pad: https://sleep.me/
David Perlmutter: https://drperlmutter.com/
Liquid IV: https://liquid-iv.co.uk/
Kroger: https://www.kroger.com/

Highlights:
17:12 Understanding the limits of creator self-promotion
25:40 The importance of cohort analysis in creator marketing
27:32 Why using overall churn rate can mislead traffic source spend decisions
35:45 Driving repeat purchases: Strategies for billion-dollar creators

Are you looking to start or scale a newsletter business?

In this episode, Nathan is joined by Marissa Lovell, writer of the ‘From Boise’ newsletter, which generates $87,000 in revenue annually.

Nathan helps map out various tactics to expand the newsletter’s subscriber base, strategies for increasing revenue per user through sponsorships, and creating new revenue streams with digital products.

Timestamps:
00:00 Introduction
00:50 Challenges of Starting a Local Newsletter
01:38 From Boise Newsletter
05:14 Revenue Breakdown and Sponsorships
07:46 Impact of Craft and Commerce Conference
09:16 Sponsorship Strategies and Pricing
11:48 Blogs vs Newsletters
15:56 Evolution of the Team
20:06 Hiding Behind a Brand
24:50 Additional Revenue Streams
28:27 Future Goals and Revenue Projections
32:23 Newsletter Growth Tactics
33:38 Social Media to Newsletter Conversion
35:19 Increasing Revenue per Subscriber
42:52 Growing Other Channels
44:57 Effective Use of Social Media
46:39 Streamlining Sponsorships
48:19 Building a Sales Team
56:15 Lead Magnets
59:01 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Marissa:
Instagram: https://www.instagram.com/from.boise/
Website: https://www.marissalovell.com/
Website: https://fromboise.com/

Featured in this episode:
From Boise: https://fromboise.com/
Justin Moore: https://www.instagram.com/creatorwizard/
ConvertKit: https://convertkit.com/

Highlights:
12:12 Why Nathan switched from blogs to newsletters
43:02 Newsletter touch points
46:58 Tim Ferris: “What would it look like if it were easy?”
48:40 Effectively building a sales team
01:01:42 Creating too many lead magnets

This week's episode is a masterclass on scaling your creator business to 7 figures and beyond.

With insights from industry giants such as Ali Abdaal, Sahil Bloom, Sam Parr, Rachel Rodgers, and many others, we explore the effective strategies and mindsets that have propelled them to remarkable success.

These experts have built massive followings and generated consistent income streams, and now they're ready to share exactly how they did it.

Timestamps:
00:00 Introduction
00:26 Top 3 Habits of Millionaires | Ali Abdaal
02:41 Billion Dollar Business Ideas for 2024 | Rachel Rodgers
04:02 How to 10x Your Income - The 4 Ladders of Wealth | Nathan Barry
06:21 How CEOs Leverage Content Creation for Business Growth | Matt Schnuck
07:51 Guide to Make Money as a Creator in 2024 | Sahil Bloom
11:28 Proven Delegation Strategies For Million Dollar Entrepreneurs | Simon Severino
14:04 How to Overcome Imposter Syndrome | Jackie Aina & Sam Parr

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Featured in this episode:
We're Scaling Ali Abdaal's Business to $10 Million (Here's How): https://youtu.be/_HIIdp7hLmg
$20M by 30: Sam Parr's Habits & Frameworks Revealed: https://youtu.be/NmOxRM3ng2Y
If I Wanted to Build a $5M Creator Business in 2024, I'd Do This: https://youtu.be/0nj_SC8OoCI
Team-Building Expert: 4 Steps to Building a Personal Brand Team: https://youtu.be/Pe_ri0M8PnU
Building Creator Agencies to $10M/Year with Sahil Bloom: https://youtu.be/D0RpsWEFsr4
7 Proven Methods to Scale Your $500,000 Creator Business in 90 Days: https://youtu.be/83X4Vr_5sXU
Building a Creator Business That Lasts (with Jackie Aina): https://youtu.be/M_7QRDVmoCc

Are you leaving money on the table with your product launches?

Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”

In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.

Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.

Timestamps:
00:00 Introduction
00:49 Frannie's Business Overview
02:33 Revenue Streams Breakdown
03:51 Upcoming Course Launch
05:16 Pricing Tiers Strategy
06:40 Price Anchoring
08:30 Timing Launches
10:00 Biggest Product Launch Mistakes
13:32 Separating the Offer from the Purchase
17:33 Types of Scarcity
19:08 Building Momentum in Launches
22:03 Exact Launch Strategy Blueprint
23:08 Understanding Buyer Psychology
24:17 Audience Segmentation and Adjusting Offers
25:31 Effective Pricing Strategies
26:12 Post-Launch Follow-Up
33:46 Personal Branding Insights
38:09 Consistency in Content Creation
40:25 Innovative Marketing Terminology
41:34 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Frannie:
YouTube: https://www.youtube.com/@ampersand-studios
Instagram: https://www.instagram.com/frannie_pack/
LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/
Website - https://ampersand-studios.com/

Featured in this episode:
Ampersand Studios: https://ampersand-studios.com/
Bimma: https://www.instagram.com/bimmawilliams/
Jefferson: https://www.instagram.com/jefferson_fisher/
ConvertKit: https://convertkit.com/
Craft and Commerce: https://conference.convertkit.com/
Mighty Networks: https://www.mightynetworks.com/

Highlights:
05:38 Nathan explains price anchoring
10:00 Common mistakes in product launches
18:16 Exploring various types of scarcity
23:26 Preparing customers to purchase
24:35 Mastering the art of downselling
27:00 Instagram vs. email

In this episode, Nathan is joined by Jon Youshaei to explore his content roasting business idea in detail.

The concept centers around a premium service where Jon provides in-depth roasts of videos for content creators.

Together, Nathan and Jon delve into topics such as newsletter referral schemes, pricing strategies, and value propositions.

Get your videos roasted by Jon Youshaei: https://forms.gle/6F3iEhNC69s7fFuF8

Timestamps:
00:00 Introduction
01:11 Growing a Newsletter from YouTube
02:11 Interview Lead Magnets
04:07 Referral Strategies and Digital Deliverables
05:07 Exploring the Content Roast Business
08:11 Pricing and Deliverables for Content Roasts
14:03 Batch Processing
18:03 Roasted Deliverables
23:53 Tiered Pricing Strategy
26:11 Exploring Personalized Video Feedback
30:39 Scheduling and Submission Windows
37:25 Building a Sustainable Business Model
43:30 Pricing and Commitment Options
47:33 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Jon:
YouTube - https://www.youtube.com/@youshaei
X - https://twitter.com/Youshaei
Instagram - https://www.instagram.com/youshaei/
TikTok - https://www.tiktok.com/@youshaei/
LinkedIn - https://www.linkedin.com/in/youshaei/
Website - https://www.youshaei.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=lcpIirQTezknK_vV
Created Newsletter: https://created.news/
Bonnie Christine: https://www.bonniechristine.com/

Highlights:
24:02 Effective tiered pricing strategies
40:20 Bonnie Christine's million-dollar simplified offer success
47:39 How recurring revenue provides stability for bold moves
48:10 The crucial role of immediate feedback