Before I went on my current podcast guesting hiatus, I sat down with Howie Chan. I met Howie in person earlier this year at Matt McGarry’s Newsletter Marketing Summit. I thought he was fun, friendly, and thoughtful — just like he is in his podcast, Influence Anyone.

This podcast is all about applied influence psychology. Each episode, Howie sit downs with experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.)

In this episode, we talk about my recent topic of study: trust. We break down what I’m learning about how trust works, what it looks like to build a trust-first creator business, and why some creators frankly don’t care about that.

We also talk about personal branding — Howie dug up a cringe video I made in 2012 — and what I’d do if I were starting over in 2026.

Subscribe to Influence Anyone

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

(00:00) Trust, Branding, and Starting Over

(05:39) Sentiment and Expectations Scatterplot

(12:01) Declining Trust in Modern Society

(19:49) Key Traits of Trustworthiness

(24:08) Building Trust Through Consistency

(27:37) Trust Over Manipulation

(35:18) Think Big, Stay Persistent

(40:58) Understand Your Audience Through Interviews

(43:37) Understanding Buyer Hesitation

(51:06) Pushing for Growth and Goals

(55:30) Building Trust to Expand Business

(01:00:05) Creating Your Own Path

***

ASK CREATOR SCIENCE

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***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France.

Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer.

Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he can take his growing audience and design his product offers to both serve that audience and bring in serious revenue.

This is that coaching call, where we discuss how his membership, cohort-based courses, and retreats to France all work together.

→ Join the Signature Product Bootcamp

→ Join The Lab

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Tommy's ⁠⁠Website⁠⁠ / ⁠YouTube⁠

***

TIMESTAMPS

(00:00) Intro to American to France

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

→ #271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (creator operating system)

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***

SPONSORS

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Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years).

Program Dates: December 4, 2025 — December 29, 2025

Registration closes Dec. 1 at 11:59pm PT.

→ Enroll Now in the Signature Product Bootcamp

→ Learn More about the Signature Product Bootcamp

→ Join The Lab

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Creator Science: Signature Boot Camp

06:13 Building Mindshare Through Focus

08:25 Product Clarity Bootcamp

13:01 Building Your Signature Offer

14:07 Bootcamp: Plan, Not Build

17:20 Signature Product Bootcamp Info

***

ASK CREATOR SCIENCE

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***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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***

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***

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David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me.

David’s thumbnails have earned nearly 350 million views—and in this video, he’ll show you why creating thumbnails is actually easier than you think.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hire David

Join Thumbnail Academy

David's ⁠Website⁠ / ⁠Instagram⁠ / Twitter / YouTube

***

TIMESTAMPS

(00:00) Intro to David Altizer

(05:20) Rule of Thirds Explained

(06:26) The Key to Composition

(11:07) Special Offer on 1of10

(15:02) Different Styles of Thumbnails

(19:39) Clickbait is Good, Actually

(22:05) The Key to More Clicks

(24:27) Thumbnail Text Strategy

(29:44) Learning from Far Side Comics

(32:57) Mastering Thumbnails and Outliers

(35:41) Working With Thumbnail Designers

(45:46) AI's Role in Thumbnail

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!

→ Subscribe to the newsletter

→ Join The Lab

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.

⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠

Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠

***

TIMESTAMPS

(00:00) The Most Influential Duo on YouTube

(01:08) What Are Successful YouTubers Doing Right Now

(03:47) Relationship Between Consistency and a Strong Brand

(12:38) What Consistency Looks Like in the C&S Brand

(16:27) Don’t Commercialize Your Passion

(18:51) Turning Your Channel Into a Business

(25:52) The Future of Monetization

(29:41) YouTubers Are Underselling Themselves to Brands

(39:02) Merch as a Revenue Driver Vs Brand Loyalty

(41:12) Future of Shorts

(44:07) What Happens When Thumbnails Become Less Important

(46:41) What’s the Deal with Livestreaming

(50:23) Venting to Each Other About the World Around Us

(55:46) Learn How to Secure High Paying Brand Deals

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠

→ ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)⁠

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠

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🧞‍♂️ ⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠

***

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***

SAY THANKS

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🟢 ⁠⁠⁠⁠Leave a rating on Spotify

Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

Tyler's Website / Instagram / LinkedIn / TikTok / YouTube

***

TIMESTAMPS

(00:00) Meet the Lawyer Saving YouTube Channels

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#263: Colin & Samir on the future of their channel and the creator economy

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠

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WHEN YOU'RE READY

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***

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***

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In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.

Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing.

Learn more about Amanda

Order Toxic Grit

Amanda's Instagram / Twitter / LinkedIn

⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Amanda's Inspiring Journey & Book

04:35 Embracing Multifaceted Female Identity

06:30 Rediscovering Authentic Self Needs

11:34 Seeking Validation as a Creator

13:29 Life's a Game Newsletter Launch

18:06 Building a Brand for Publishing

22:39 Industry Feedback and Benchmarks

25:12 First Book Needn't Be Best

29:05 Self-Understanding and Growth Process

31:37 Authenticity and Emotional Maturity

37:00 Authenticity and Creative Energy

40:34 Transitioning to Intimacy Mode

42:57 Mastering Co-Parenting Early

45:23 Trusting Publisher's Title Process

49:05 Focus, Strategy, Connection

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)

***

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***

WHEN YOU'RE READY

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Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.

I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but maybe it gives you some insight and unlocks something for you in your own business as well.

So in this episode, I'll be looking at the last quarter of the year. I want to look at my business, how it's performing so far, and where we're heading.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Quarterly Business Review Insights

06:26 Parenting, Priorities, and Adaptation

08:09 Lab and Book Priorities

11:51 Refocusing on Creator Priorities

15:41 Ambition on My Terms

19:40 Writing, Thinking, and Mimetic Desire

21:40 Content Repurposing Across Platforms

25:56 Content & Product Strategy Update

30:29 Lab Membership Updates & Features

31:54 Making the Book a Success

35:44 Balancing the Perfect Title

38:11 Struggling to Do Less

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#270: Being a creator and a parent | Jay-Talking with Jay Acunzo

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠

***

WHEN YOU'RE READY

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***

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***

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I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.

I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments.

⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

(00:32) AdSense

(01:36) Sponsorship & Brand Deals

(03:30) Content Memberships

(04:30) Done-For-You Services

(05:27) Royalties

(06:28) 1-to-1 Coaching & Consulting

(07:38) Affiliates

(09:36) User Generated Content (UGC)

(10:17) Group Programs

(11:25) Digital Products

(12:56) Speaking

(14:27) Live Events

(15:53) Community Memberships

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠

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