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What if one idea could transform a young man's uncertain future into a global empire? Join us as we embark on an early morning run to uncover the remarkable journey of Phil Knight, the mastermind behind Nike, through his captivating memoir, "Shoe Dog." We'll reveal how a simple concept born at Stanford and a passion for running, fueled by his legendary track coach Bill Bowerman, set Knight on a path of innovation and resilience. Experience the thrill of Knight's adventurous travels and his pivotal meeting with a Japanese shoemaker, leading to the creation of Blue Ribbon Sports, the seed that would eventually grow into Nike.

Discover the electrifying story of Blue Ribbon's transformation, marked by Jeff Johnson's unparalleled enthusiasm and dedication. In this episode, we discuss the critical moment when Blue Ribbon loses its exclusive contract with Onitsuka and faces a daunting crisis. Phil Knight's unwavering determination turns this setback into a revolutionary opportunity to produce their own brand, emphasizing the importance of maintaining control over business operations. Learn invaluable business lessons from Knight's journey of persistence and innovation, and why "Shoe Dog" is a must-read for anyone eager to be inspired by a true entrepreneurial adventure.