In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness.

If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation marketing efforts.

You’ll learn:
🎯 What brand awareness is (and why it’s not just about getting leads)
💡 How to make your painting company locally famous
📈 When and how much to invest in brand-building
🧠 Tips for contractors to build awareness with or without an agency
⚖️ How to balance long-term branding with short-term sales goals 

To connect with Jon visit www.skilledtradesmedia.com or shoot him an email at [email protected]!

Need help with creating an overall marketing plan for your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

What happens when Nick Slavik and Michal Cheney sit down to talk shop? You get real stories, smart strategies, and proven advice from two painting industry leaders. Tune in to hear how the hosts of Ask A Painter Live and Women in Paint Podcast run their businesses — and how you can do the same.

Need help with implementing some of the things covered in this episode in your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Clemson, South Carolina isn’t just known for its legendary football program — it’s known for its powerful sense of culture, community, and loyalty. Whether you’ve experienced Clemson firsthand or just heard the buzz, there’s something truly special about how this small city in the Greenville–Clemson area has built an identity that people rally around.

In this episode, we break down three key elements that make Clemson’s culture stand out and how painting contractors can apply these same principles to build stronger businesses. From creating a winning team internally to building lasting connections with customers and the local community, Clemson offers a blueprint for long-term success.

Need help with creating a culture of excellence in your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

How do you ensure that as your business is growing and becoming more popular, we keep making the right decisions to do it in a healthy way? Hindsight is always 20/20 in any business and in life decisions, but what are some core philosophies we can work with that as you grow, keep us guarded in our decision making. In this episode of the Elite Business Advice Podcast we do a deep dive case study on Topgolf, the popular entertainment complex to share their story over the years, some of the pitfalls that have happened, and how this can apply into your painting business.

Need help with future-proofing your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Do you ever wonder how you should be leveraging AI and different technology in your business? Do you also feel lost on where to start or where to think about beginning with the vast array of things available and rapidly changing the last few years? In today’s episode we have Dan Fleisher, Co-Founder of HireBus on to discuss the variety of ways that painting contractors are using AI and Technology in your business! Dan also the lens to view what should be leveraged with technology and what shouldn’t be in those day to day decisions!

Want more information on the HireBus software Dan briefly talked about? Visit www.hirebus.com for more information and let them know you found them through the Elite Business Advice Podcast for the VIP treatment!

Need help with utilizing technology more efficiently in your business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

We know that objections are going to happen in sales, the question is are you prepared for them? Or more importantly how you can handle them in your process before they even come up! In this episode, we’re going to cover how to handle some common objections in your painting business as well as how you can identify trends and iterate your sales process to handle them before they even come up. 

If you missed the first 3 episodes of this series, go back and listen to it before diving into this one!

Need help with handling objections and objection proofing your process? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

It’s important to have a repeatable process for every estimate that you do. This helps breed consistency in the customer experience, sets your production team up for success, and helps create a duplicatable system to teach others as you grow. In todays episode, we’re going to cover what this framework should be like and an example of a repeatable process for your sales department in your painting company!

If you missed parts 1 and 2 of this series, go back and listen to it before diving into this one. Each episode builds on the previous one!

Need help with creating a repeatable process into your customer journey? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

One misunderstanding we hear from painting contractors is that sales psychology is just manipulation of the customers. But it’s actually not! It’s understanding the way they’re thinking so we can communicate how to solve their problem or satisfy the emotion they’re after. When you understand want vs. need selling and how to connect with your buyer to speak their language, you will have a much higher success rate in helping your customers achieve their goals.

If you missed part 1 of this series talking about fundamentals, go back and listen to it before diving into this one. Each episode builds on the previous one!

Need help with utilizing these sales psychology ideas into your selling process? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Everything in a painting business rises and falls on sales. It’s often referred to as the cog in the wheel or the bottleneck in the business flow. Today, we kick off a 4-part series on sales covering the fundamentals needed in selling. From knowing who you’re selling to, understanding the customer experience they get in the journey, to creating a repeatable sales process you follow every time, these fundamentals can help elevate your sales game and improve your closing ratio.

Need help with implementing the fundamentals of sales into your business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Do you know the impact of what having set structured crews can have in your business? Do you know how you would even organize your teams? In today’s episode we’re going to share why this can be so impactful, how to think about organizing your teams, and a few key strategies in executing this to it’s fullest!

Need help with identifying how to do this best for your business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!