This episode of Quotaless features Raj Singh, Founder and CEO of Go Moment, which was acquired by Revinate where Raj stays on as their Chief Marketing Officer. Innovation in the hospitality industry couldn't come at a better time when the world was ground to a halt by COVID.

Raj shares how Ivy Offer became a game-changer for them and how their strategic partnerships ensured a profitable business model even with the crisis. He talks about the positive impact of their biohacks like the 4-and-a-half day work week and their focus on customer experience and success.

HIGHLIGHTS

The shift from Founder to CMO

Innovating Go Moment's Ivy Offer to thrive during COVID

Align sales and marketing and focus on SQLs

On-ramp and create value for customer success

Bio-hacks: 4-and-a-half day work week and breathing exercises

QUOTES

Raj: "Similar to Go Moment, we didn't just bring a product into the market where four, five alternatives already existed. We created an entire new category of products and that's exactly what Revinate is doing as well, which is bringing in a new category of products into market."

Raj: "We created Ivy Offer. We made it very easy for guests to order food and beverage, limos instead of Ubers, all that kind of good stuff, when they're celebrating and, of course, with the pent-up travel demand. And what we saw is in the first 12 months, which was one of our clients, we drove $15 million of revenue for them with this brand-new product we created during the pandemic. In 12 months of the beta period."

Raj: "Maybe the most important metric in your entire business, assuming your retention and all that stuff is all taken care of, is sales qualified leads because that's where marketing needs sales. If your SQLs are doing well, your business is probably doing pretty well."

Raj: "It's all about the quality of the delivery that ultimately is the best sales tool."

Raj: "We're only a couple of months in at this point. We're about a month in at this point, so it's going great and we've actually seen productivity stay very much steady, maybe even going up in certain cases, and I'd say the other thing that's also been very helpful is just having the kind of team."

Find more about Raj by checking out the links below:

LinkedIn: https://www.linkedin.com/in/rajsinghla/

Website: https://www.revinate.com/