In this episode of the Acropolis New Foundations podcast, host Chase Palmieri discusses the evolving landscape of Bitcoin treasury companies with Mason Foard and Diego Kolling from Meliuz. They explore the significance of credit ratings, the advantages of having a profitable operating business, and the importance of custody solutions for Bitcoin. The conversation also delves into the competitive dynamics in the Brazilian market, the unique financial instruments available, and the need for adapting strategies in different markets. Finally, they highlight the role of media in enhancing investor relations and transparency.TakeawaysCredit ratings are crucial for institutional investment in Bitcoin treasuries.Strategy's B- rating can be seen as a starting point for growth.Having a profitable operating business allows for consistent Bitcoin purchases.Meliuz's e-commerce platform provides unique opportunities for Bitcoin integration.High interest rates in Brazil create challenges for pure play Bitcoin treasuries.Custody solutions must prioritize security and avoid single points of failure.The Brazilian market has unique financial instruments like consorcios.Media outreach is essential for successful Bitcoin treasury companies.Investor relations should be transparent and engaging.The Bitcoin ecosystem benefits from the success of all players.Chapters00:00Introduction to Bitcoin Treasury Companies01:21Significance of Strategy's Credit Rating06:46The Advantage of a Profitable Operating Business15:50Custody Solutions for Bitcoin Treasuries23:14Market Dynamics and Competition in Brazil31:51Understanding Brazilian Financial Instruments36:45Bitcoin Treasury Strategies in New Markets40:58The Digitization of Investor Relations📌 Book a free consultation with Acropolis: https://www.acropolistreasury.com/bookNew Foundations is a weekly podcast covering the need for businesses to embrace Bitcoin, as both a reserve asset and a disruptive settlement layer. Hosted by Chase Palmieri and rotating guests. The show is presented by Acropolis, the premier Bitcoin treasury platform for businesses. Visit acropolistreasury.com to learn more.