When Ross Simon left London for the States, he set out to make his mark on the American cocktail scene. What he didn’t know was that mark would be made in Phoenix, Arizona — a city that, at the time, was hardly known for its drinks culture.

But maybe that was part of the magic. Ross landed in Phoenix and, a few years later, opened Bitter & Twisted, a cocktail bar that not only helped make his name, but also put the city on the map as a serious cocktail destination.

On this episode of The Buildout, Ross joins Adam to tell the story of Bitter & Twisted and how its success helped transform Phoenix into one of America’s most exciting cocktail cities.

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