Biz Series: Why Niching Matters (IGTV)

Ladies, we all want to leave a legacy. But for most of us, that’s a huge challenge – the world already feels full, and the Internet is already packed with noise. It can feel like we’re all competing over the same tiny piece of pie, especially as coaches. That’s why I made this episode – because this is what niching is all about. It’s claiming your space and owning your throne – in other words, laser-focusing on one specific area and making it yours.  In fact, niching helps you establish an answer to one of the most critical questions of your entire career: What problem do you solve, and what kind of clients do you help?  For example, I started my business to help women with self-confidence – because I remember being a mother who needed help mending her confidence and healing her trauma. What about you?  If you’re not sure yet, I got you, girl – hit play, and let’s work it out together! The Start Up Squad is Open! Join us in the squad to grow and scale your coaching business. Learn more and apply here.

WHERE TO CONNECT WITH ERIKA:Come say hello on Instagram!  @thequeenofconfidenceFind me on FacebookWant to watch some behind-the-scenes & vlogs? Subscribe on YouTubeGrab a signed copy of Erika’s new book Confidence Feels Like Shit (audiobook available) hereWant to check out The Queen of Confidence Shop Click here!Check out the Website here

FREE RESOURCES:Join the FEMPIRE list - get exclusive business tips and updates from Erika via a weekly emailAre you ready to create your SIX FIGURE MINDSET?  Watch the FREE training here! 

WORK WITH ERIKA:Are you a female coach who wants to grow your business? Check out the Start Up Squad here