November 05, 2025

Black Friday Game Plan For Candle Brands

26 minutes

#025. Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a clear story. We break down the exact Black Friday-to-Cyber Monday system we use to spark action, reduce friction, and turn first-time buyers into repeat customers through December.

We start with discount psychology and why 25% often blends into the noise while 30% creates a meaningful pause and 40% unlocks fence-sitters. From there, we design a single storewide offer and explain how automatic discounts and clean banners speed decisions. Prep is everything: lock your inventory and graphics by mid-November, test codes end-to-end, and structure email flows that welcome, thank, request reviews, and drive bounce-back purchases with expiring incentives.

Then we map a practical marketing cadence. Tease the sale without details, grant VIP early access on Wednesday, and schedule four emails across Black Friday to match shopper behavior. On social, repeat the core message with straightforward visuals and heavy use of Stories, knowing algorithms limit reach. Keep operations tight with simplified packaging and same or next-day shipping to build trust that fuels December reorders for last-minute gifts. As momentum shifts to Small Business Saturday and Sunday, reuse strong assets with new subject lines and keep your story front and center. When Cyber Monday hits, refresh the creative and switch the offer—think buy two get one free or a new percentage—to keep attention high as people shop from their desks.

We close with a December plan: a 12 days sequence that rotates incentives and ends before the USPS cutoff so delivery is guaranteed. The through-line is simplicity: one clear offer, consistent messaging, and speed. Subscribe, share this with a maker who needs a plan, and leave a review telling us the offer you’re running this year.

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