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Are your product wholesale pitches disappearing into the retail buyer black hole? You hit send… and nothing. No reply. No feedback. Just silence. 

In this episode of She Sells Differently, Andee shares the five most common reasons retailers aren’t responding to your product wholesale pitch—and exactly what you can do to change that. 

We’ll cover the quick fixes that can instantly improve your pitch (like email timing, follow-up frequency, and making sure your message doesn’t get buried) and the deeper strategy shifts that help you stand out from every other product wholesale request in their inbox. 

You’ll also hear Andee’s proven 3-sentence follow-up email that gets retailers to respond, even if they’ve been ghosting you for weeks. 

If you’re tired of sending product wholesale emails into the void, this episode will give you the clarity, confidence, and scripts you need to start landing those “yeses” from your dream stockists. 

What you’ll learn in this episode: 

• The five biggest reasons retailers don’t respond to your product wholesale pitch 

• How to follow up without feeling pushy or salesy 

• The perfect timing for your product wholesale outreach

 

• How to give retailers a clear reason to buy your product now 

• Why timing and fit matter more than you think in product wholesale sales 

Links & Resources Mentioned: 

• Join the She Sells Wholesale waitlist: shesellswholesale.com 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

If you’ve ever wondered why some wholesale accounts never reorder — or why being “in more stores” hasn’t translated into more profit — this episode is for you. 

Andee is sharing the retail partnership strategy no one talks about: working with a small number of core retail partners who truly get your brand, your customers, and your vibe — and then giving them the tools to make your products their best sellers. 

In this episode, you’ll learn: 

• Why chasing every wholesale account leads to burnout and inconsistent sales. 

• How to identify your core retail partners and why they’re more valuable than 10 random accounts.

 

• Simple, high-value ways to help retailers sell more of your products — from merchandising support to seasonal marketing packs. 

• How to nurture retail partnerships so they reorder again and again. 

• The one-minute DM strategy that opens the door to your dream retail partners without being salesy. 

If you’re ready to grow your wholesale revenue while creating stronger, more profitable retail partnerships, this episode will give you the exact steps to make it happen. 

Mentioned in this episode: 

📋 FREE Retail Partnership Checklist

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Are you a product maker who’s been feeling stuck, overwhelmed, or scared to start wholesaling? You’re not alone! In this episode of She Sells Differently, Andee dives into how to start wholesaling with confidence — even if you’re unsure where to begin or worried about rejection. 

Andee shares her own journey growing a candle company from a kitchen startup to hundreds of retail locations, breaking down the mindset shifts and tactical steps every product-based business owner needs to take that first step toward wholesaling success. 

You’ll learn: 

• The common fears that hold product makers back and how to overcome them 

• Why wholesaling is a long game and how consistent small steps lead to big wins 

• How to identify your ideal wholesale buyer and where to find them

 

• Tips for crafting personalized wholesale pitches that get noticed 

• The importance of persistence and follow-up to close wholesale deals 

Plus, stick around for a bonus mindset trick at the end that will help you stop overthinking and start wholesaling with ease! 

Grab your FREE Wholesale 101 Basics Guide— your perfect first step to making wholesaling simple and actionable. 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Andee welcomes Kerri Roberts, founder of Salt & Light Advisors—a people operations and HR consultancy serving small and remote businesses. With over 20 years of strategic HR experience, Kerri now guides entrepreneurs in building scalable, people-centered operations. 

What You Will Learn: 

• Kerri’s Career Blueprint: How a strategic HR professional moved from healthcare and corporate C-suite roles to launching her own people operations firm. 

• Courage vs. Confidence: Why stepping into “doing it scared” builds lasting confidence in your people-ops capabilities. 

• Redefining Success: The mindset shift that traded material achievement for freedom, balance, and purpose. 

• People Operations Fundamentals: 
  • Writing crystal-clear roles and SOPs 
  • Implementing a 30/60/90-day onboarding rhythm 
  • Tracking simple yet powerful performance metrics 
  • Streamlining your tech stack to eliminate overlap 
  • Cultivating culture through check-ins, peer forums, and gratitude rituals 

• AI-Powered Process Mapping: How to use ChatGPT to draft org charts, SOP templates, and job descriptions in minutes. 

Resources mentioned in this episode:  

• 🎧 Kerri’s podcast: Don’t Waste the Chaos (featuring Andee!) 

• 📦 HR in a Box people operations collective 

• 📚 Kerri’s new book, The HR Easy Button 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Are your customers looking but not clicking “Add to Cart”?

If you’re refreshing your shop analytics every hour wondering why traffic isn’t turning into sales, you’re not crazy—your “Add to Cart” button might as well be invisible.

In this episode of She Sells Differently, Andee reveals the five biggest reasons customers don’t click Add to Cart—and how to fix them fast. These simple changes have helped her clients boost their Add to Cart clicks and increase conversions by 20%, 30%, and even 50% in just weeks.

You’ll learn:

✔ Why your product page feels risky—and how to make Add to Cart feel safe
✔ The photo mistake that kills Add to Cart clicks (and how to fix it)
✔ The copywriting tweak that makes your Add to Cart button irresistible
✔ How to explain your pricing so customers feel good about clicking Add to Cart
✔ Why a complicated checkout kills Add to Cart conversions—and how to fix it

This week’s Add to Cart action plan:

1.     Add one piece of social proof to build trust

2.     Rewrite one product description to sell benefits, not just features

3.     Simplify your checkout process so clicking Add to Cart feels easy and instant

➡ Listen now and turn browsers into buyers—one Add to Cart click at a time!

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Struggling with small business sales because you hate feeling pushy or “salesy”?

You’re not alone. Many women entrepreneurs shy away from selling because of bad sales experiences—and it’s costing them revenue and confidence.

In this episode, Andee Hart shares a personal story of a friendship damaged by a hard-sell approach and reveals how you can flip the script on sales to grow your small business authentically.

What you’ll learn in this episode:

• Why small business sales often feel icky—and how to change that
• 4 counter-cultural sales strategies to build trust and loyal customers
• How prioritizing the person over the sale actually increases revenue
• The secret to creating a customer experience that keeps buyers coming back
• Why collaboration over competition is a game-changer in small business sales

If you’re ready to feel good about selling—and grow your product-based business—you won’t want to miss this episode.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Mindset work is more than positive thinking—it’s a spiritual discipline, and for faith-based entrepreneurs, it can change everything. In this episode of She Sells Differently, Andee opens up about a simple spiritual practice that has helped her break cycles of fear, doubt, and hesitation in her business. Rooted in Biblical truths, Andee shares 3 mindset truths that will help you take control of your thoughts and walk confidently and boldly in your God-given calling as a business owner.

What You’ll Learn:

·       Why your mind isn’t neutral—and how that affects your business decisions

·       How to feed your mind with what’s true and life-giving

·       What “taking your thoughts captive” really looks like as a Christian entrepreneur

·       A powerful (and simple!) morning journaling practice that will help you start your day with peace and clarity

·       Encouragement for when the entrepreneurial road feels heavy or scary

Scriptures Referenced:

·       Ephesians 4:22

·       Philippians 4:8

·       2 Corinthians 10:5

Call to Action:

👉 Apply now for the She Sells Differently Mastermind launching this fall — designed to help faith-based entrepreneurs like you scale with clarity, courage, and Christ-centered confidence. 

🎧 If this episode blessed you, share it with a biz bestie and leave a rating + review on Apple or Spotify. Your words help others discover the show and step into their purpose!

 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Feedback can either be your biggest growth driver—or a total confidence killer. In today’s episode, Andee shares a powerful 3-question filter to help you instantly decide whether feedback is useful or worth ignoring. You’ll also hear a personal story about tough feedback from a dream retailer and how Andee used it to elevate her brand. At the end of the episode, don’t miss a bonus mindset shift that will change the way you handle even the hardest-to-hear critiques.

What You’ll Learn:

·       The key difference between constructive feedback and unhelpful criticism

·       Why not all feedback (even from loved ones) deserves your energy

·       How to check if feedback is fact-based or just fear-based

·       A real-world story of how tough feedback helped Andee win more retail accounts

·       The bonus mindset shift that turns overwhelm into confident action

If you found this helpful, share it with a fellow product-based business owner who needs a feedback filter upgrade!

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

What if selling didn’t feel sleazy, scary, or self-centered—but instead felt like service? In this empowering episode, Andee is joined by longtime creative director, maker advocate, and soon-to-launch licensing agency founder Margo Tantau.

Together, they uncover why artists and product-based founders often struggle to sell what they’ve created—and exactly how to reframe it so selling becomes second nature. If you've ever hesitated to pitch your products, doubted your value, or felt personally rejected when hearing “no,” this is your sign to hit play.

🔑 What You’ll Learn:

·       The subtle mindset shift that makes selling your own products feel 10x easier

·       Why perfectionism is killing your sales—and how to move forward anyway

·       A simple visual strategy that gets buyers and art directors to say YES

·       What to do when your work gets a “no”—and why it’s usually not about you

·       How to pitch your products in-person without fear (including Andee's “10 seconds of courage” trick)

·       Why selling your creative work is a gift—and how to embrace that truth

💬 Soundbites You’ll Love:

“Done is better than perfect.”
“You make my job easier when you show me how your art fits my product.”
“We get in our own way more than we realize.”
“Start before you’re ready. Then improve in public.”

🔗 Resources & Links:

·       Margo Tantau's’s artist licensing agency: tantaustudio.com (coming soon!)

·       Margo’s podcast: Windowsill Chats

·       Join her membership with this code for your first month free! The Foundry

Pick ONE sales tip from today’s episode—maybe it’s walking into a boutique, creating a postcard, or rethinking how you frame your offer—and go try it this week. Then tell us how it went inside the She Sells Differently Facebook community!

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

In this finale to the “Burn Book of Bad Sales Advice” mini-series, Andee reveals one of the most counterintuitive yet transformative sales skills: the courage to say no.

In this episode:

• Why chasing every buyer leads to burnout, misaligned customers, and endless busy work (and how to break the cycle)

• Andee’s personal story of turning down a “wrong fit” sale and the powerful business results that followed

• The four pillars of discernment-driven selling that will help you attract the right customers (and gently repel the wrong ones)

• Why “no” is not a failure, but a strategic filter for growth—and how data backs this up 

• Actionable ways to ask qualifying questions, set clear boundaries, and use “no” as valuable data (not a personal rejection)

• How following up with empathy—not pressure—builds trust and gets you referrals or repeat business

• A “bonus tip” with Andee’s 3 go-to questions to ask after every sale you walk away from—plus how these questions can help you close more of the right sales in the future

Ready to transform your approach to sales, stop over-discounting, and finally serve your best customers with clarity and confidence? Listen in and get ready to reframe your sales fears for good.

Apply for Andee’s brand new She Sells Differently Mastermind! Doors open soon for a small, high-impact group—perfect if you’re ready to deepen your skills and scale your product-based business. 

https://go.andeehart.com/mastermind 

Don’t forget: Let Andee know if you loved the “Burn Book” mini-series! Drop some fan mail via the link above—your feedback shapes future episodes.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify