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As entrepreneurs and small business owners we all have the same question. 

 

 

And that is, how do I grow a small business? 

 

 

And that answer is a combination of things including customer testimonials, SOP’s (standard operating procedures) and automations! 

 

 

My guest today, Dolly DeLong, is a workflow and systems educator and a launch integrator for small business owners. One of Dolly’s superpowers is that she is super organized and intentional with systems and workflows which means she has some amazing ideas when it comes to organizing the back end of your business! 

 

 

Dolly is sharing the power of utilizing testimonials and social proof to help sell your products and in turn help grow your business.  

 

 

She also sheds light on how to set up post-purchase emails and automations so that you can enhance the relationship with your customers and in turn grow your business. 

 

 

So, are you ready to discover the magic of testimonials when it comes to helping your product-based business grow? If so, press play and listen in! 

 

 

Connect with Dolly: 

 

• Website - https://systemsandworkflowmagic.com/ 

• Systems & Workflow Magic Podcast - https://systemsandworkflowmagic.com/podcast 

• Instagram - @dollydelongeducation 

• YouTube - https://www.youtube.com/@dollydelong 

Liz Chapman's Podcast Launch Workshop - https://www.lizchapmanco.com/podcast-workshop

 

 

Episode Highlights: 

 

• Dolly’s entrepreneurial journey 

• Importance of community support as an entrepreneur 

• Significance of testimonials for small business growth 

• How to c

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

You often hear that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors.  

 

 

Which is why I love studying the 4 types of buyers because once you can identify the different buyers you can then start to better serve your clients and you can provide them with the necessary resources that they need to make an educated and informed decision of whether your product or your services are the right fit for their needs. 

 

 

Today, we are going to dig into the 4 types of buyers, how you can identify them, and how you can tailor your message specifically to those buyers and what they need to make an overall decision on whether they want to buy your product or service. 

 

 

So, if you are ready to take your sales strategy to the next level by understanding your customers’ behavior and the 4 types of buyers press play and let’s go! 

 

 

After listening to the episode use the text me button at the top of the show notes and let me know what kind of buyer you are and how you resonate with being that buyer! 

 

 

Episode Highlights: 

 

• Importance of understanding buyer behavior in sales 

• Significance of tailoring messages to different types of buyers 

• The 4 types of buyers 

• The Analytical buyer – how to sell to them 

• The Amiable buyer - how to sell to them 

• The Expressive buyer - how to sell to them

 

• The Driver buyer - how to sell to them 

 

 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

There are a lot of tech tools for small businesses available but which tools are the best ones to use? 

 

 

I am always on the hunt for tools and resources that are going to help me increase my sales in my business and make running my business as efficient as possible.  

 

 

I mean, you are only one person and there’s only so much of you that can go around when it comes to selling your product offerings, which is why it’s vitally important that you are leveraging technology to increase your sales in the online marketing world. 

 

 

Today, I’m sharing with you my 7 best tech tools for small businesses that will help you boost your sales in 2024. 

 

 

I’m diving into the significance of CRM software to streamline sales outreach and connect with customers, the power of tailwind for optimizing Pinterest, Convertbox which has sales targeting tools and has had a remarkable return on my investment, plus several other must have tech tools! 

 

 

So, if you are ready to streamline your sales processes, increase efficiency and automate your sales funnels to help increase your revenue and maximize your profit then this episode is for you!  

 

 

Grab my free download that is filled with affiliate links for all of my favorite tools and resources! https://andeehart.com/salestools  

 

 

Episode Highlights: 

 

• Recommended CRM software – Pipedrive 

• Benefits of automated sales outreach using Pipedrive 

• Why I switched from Flodek to Drip 

• Automation, workflows, and analytics in Drip 

• Pinterest optimization with tailwind 

• My go-to ecommerce platform 

• Thrivecart for hosting courses and digital products 

• Convertbox sales targeting tool 

• Converbox powerful impact on increasing sales 

• Airtable for sales automation 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

What does a wildly successful pop-up market look like? 

 

 

Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience.  

 

 

The unexpected challenges she faced during her pop-up market and how she overcame them.   

 

 

Her strategy for maximizing sales while maintaining customer satisfaction.  

 

 

The importance of highlighting unique features and minimizing the barriers for purchase and so much more.  

 

 

So, listen in on Mina’s inspiring journey of resilience during her first pop-up market and her invaluable insights for aspiring and established product-based business owners. 

 

 

Would you like to learn exactly how I 20x’ed my return on investment at my last pop-up market and continued making sales from the same customers for months following the pop-up market? Join Pop-Up Market Prep – learn more here https://hartdesignco.thrivecart.com/pop-up-market-prep/  

 

 

Resources: 

 

How to use Consumer Market Trends to Build Your Product – Based Business - https://andeehart.com/episode113/  

 

 

Connect with Mina: 

 

Website: https://tophoscandles.com (10% off first order with email sign up) 

 

Instagram: https://www.instagram.com/tophoscandles 

 

 

Episode Highlights: 

 

• Sales strategy at pop-up markets 

• Highlighting unique product features 

• Engaging with customers 

• Minimizing barriers for customers to purchase 

• Dealing with unexpected challenges 

• How to choose which pop-up market to par

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

How can you overcome the anxiety of selling your products online and build confidence in your sales approach? 

 

 

By avoiding these 5 common mistakes when it comes to selling your products online. 

 

 

And how do I know about these mistakes? 

 

 

Because I’ve been there and made these same mistakes myself and I know that these mistakes can often hinder our online sales success. 

 

 

So, we are diving into importance of high-quality visual content in portraying the value of your products, emphasizing the power of social proof through customer testimonials and reviews, the common oversight of mobile optimization, harnessing the power of analytics, and the importance of consistent posting and marketing. 

 

 

Are you ready to avoid these common mistakes when it comes to selling your products online? If so, press play and let’s go!  

 

 

Episode Highlights: 

 

• The impact poor visual content has on your products 

• Benefits of using customer testimonials and reviews in sales and marketing content 

• Significance of consistency and regular marketing to capture customer’s attention

 

• Benefits of tracking and analyzing marketing performance for business growth 

• Impact of not optimizing website and content for mobile devices 

 

 

 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! 

 

 

And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful.  

 

 

And that leads us to the question of how do you stand out in an over saturated market so that you can be part of that 1%? 

 

 

Today, I’m sharing 5 strategies that will help you differentiate your brand so that you can stand out in a highly saturated market. 

 

 

So, if you are ready for 5 powerful strategies that will help you differentiate your products in an over saturated market press play and let’s get ready to stand out from the crowd! 

 

 

Resources: 

 

How to use consumer market trends to build your product-based business 

https://andeehart.com/episode113/ 

 

Counter-Cultural leadership principles with David Mikentinac 

https://andeehart.com/episode109/ 

 

 

Episode Highlights: 

 

 

• Strategies to differentiate your product in over saturated markets 

• Understanding your unique selling proposition (USP)
• 
  
•  
• Tips for developing a strong USP 

• Elements of a strong brand identity 

• Building credibility, trustworthiness and expertise 

• Leveraging social proof 

• Innovating your product offerings 

• Creating engaging content  

 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

My very first pop-up market was an absolute bust! 

 

 

And while that first pop-up market was not successful, I did learn many valuable lessons that day. 

 

 

I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to really understand if my booth was profitable that day and so much more.  

 

 

Which is why I’m sharing with you my GROW framework which is a 4-step framework that is designed to help you prepare for your next pop-up market and generate sales long after the event is over. 

 

 

So, if you are a product-based business owner looking for ways on how to increase sales at vendor fairs press play and listen in! 

 

 

Want to go a bit deeper when it comes to your Pop-up market prep? Learn how I 20x’ed my return investment at my last pop-up market and continued making sales from the same customers for months following the pop-up. You can learn more about Pop-Up Market Prep here  

 

 

Episode Highlights: 

 

• The GROW framework for optimal sales at pop-up markets 

• How to generate buzz around your booth 

• Importance of understanding the market for inventory purposes 

• Why you need to simplify the buying process for your customers 

• Why sharing your brand story is essential for your business 

• In-depth look at the Pop-Up Market Prep course 

 

 

 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

Being an entrepreneur is like being on a roller coaster. One day you can be on such a high and the next day you can be on such a low. Which is why it’s so important that we are setting boundaries in our business. 

 

 

When we set business boundaries, we are setting ourselves up to avoid burnout and unhappiness and setting ourselves up to succeed as an entrepreneur. 

 

 

Which is why I’m diving into the 4 boundaries you should be setting in your business so that you are living your most intentional and purposeful life and creating a healthy work-life balance. 

 

 

So, if you are ready to learn how to set healthy business boundaries that will elevate your sales, provide a top-notch customer experience and ensure that you are on track to build a sustainable and successful business then tune in now.  

 

 

Related Resources 

Ep 101: Are you making these common sales mistakes?  

https://andeehart.com/are-you-making-these-common-sales-mistakes/ 

 

The She Sells Differently Coaching Community – A community of like-minded peers and small business owners that you can connect with and lean on for support as a product-based business owner 

https://andeehart.com/membership  

 

 

Episode Highlights: 

 

• Setting healthy business boundaries with clients 

• Setting boundaries with family and friends 

• Setting boundaries within your business 

• Setting boundaries with yourself 

• Meeting and managing client expectations 

• Connecting with like-minded entrepreneurs for support 

• Finding balance and enjoyment outside of work 

 

 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

In a competitive market, making a mark as a product maker and establishing a place for your creations in retail spaces can be challenging, which is why I’m bringing you some wholesale strategies when it comes to retailing your products!  

 

 

With nearly 20 years in the industry, retail expert and shop owner Dana Ayala, is a goldmine for product-based business owners looking to expand their reach into the wholesale market. 

 

 

Today, Dana is sharing the importance of being organized with your products in the backend of your business, emphasizing the value of promotional materials (particularly lifestyle photos), making the buying and reordering process easy for retailers, and having a unique selling proposition when it comes to having your products on a retailer's shelf. 

 

 

So, if you are ready to successfully navigate the world of wholesale strategies with Dana’s invaluable insights, press play and let’s do this!  

 

 

Connect with Dana Ayala 

 

The Yellow Butterfly - https://www.theyellow-butterfly.com/ 

 

Instagram - @ theyellowbutterflyboutique 

 

Facebook – The Yellow Butterfly Boutique 

 

 

Episode Highlights: 

 

• Importance of organized invoices 

• How organized product information benefits the retailer 

• Should you send your retailer product photos or lifestyle photos 

• Importance of standing out among the competition 

• How to catch the attention of a retailer 

• Overcoming intimidation in approaching retailers 

 

 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources

Send us a text

When you are creating your products how do you know what will resonate with your customers?  

 

 

 

How can you create products and stay two steps ahead of your competition? 

 

 

 

Consumer market trends! This is going to be your secret weapon when it comes to creating products that are going to leave your customers wanting to buy more and keep you two steps ahead of your competitor! 

 

 

 

Today, I am joined by Dwayne Jeffries. Dwayne has over 16 years of experience with transforming ideas into profitable products and has worked with big name retailers such as Tractor Supply, Walmart, Cracker Barrel, Target and more.  

 

 

 

Dwayne is able to anticipate market trends to satisfy consumer desires and he’s walking us through using market trends in our own product-based business to help propel our business forward.  

 

 

 

Dwayne walks us through the significance of using consumer market trends to develop products and how utilizing consumer market trends you can gain a competitive edge and align your offerings with you customers' needs and desires.  

 

 

 

So, in a world of product-based businesses, keeping up with trends and forecasts is crucial to staying ahead of the curve press play and listen in as Dwayne helps us do just that! 

 

 

 

Do you want to learn more about using consumer trends to build your product-based business? You can grab your exclusive copy of the 2024 Trend & Marketing report for product makers inside the She Sells Differently Coaching community! Learn more about the community here - https://hartdesignco.thrivecart.com/ssd-community-membership/. 

 

 

 

Episode Highlights: 

 

 

• Importance of paying attention to consumer market trends even as a new business owner 

• Tailoring your product offerings to meet customer needs and preferences 

• Understanding the origins of trends 

• Socioeconomic trends and their influence on consumer behavior 

This secret podcast is your backstage pass to the strategies successful Faire shops are quietly using to get discovered, drive sales, and turn one-time orders into loyal wholesale customers. No fluff. No gatekeeping. Just actionable, psychology-backed strategies you can binge-listen to in a single afternoon. Get access now https://andeehart.com/secretpodcast

Resources & Links

👉🏼 Check out my Faire Visibility Playbook course here.

👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.

You can grab free resources here: https://andeehart.com/resources