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Are you struggling with an overwhelming variety of products that don't seem to translate into higher sales? 

 

Today, we are diving into your product portfolio and why having too many products can be hurting your business and causing you to lose sales. 

 

A large product portfolio can dilute your brand’s message and positioning, making it harder for your customers to understand what you specialize in. 

 

Consumers want clarity and expertise, both of which can be diluted by a large product offering. 

 

I’m sharing actionable strategies to help you streamline your product portfolio from conducting product audits to bundling slow-moving items with your best sellers. 

 

So, if you are ready to really dive into the importance of auditing your product line to maintain a profitable business than press play and listen in! 

 

Resources: 

Pricing and Profit Workbook - https://learn.andeehart.com/pricing--profit-workbook/ 

 

Episode Highlights: 

 

• Importance of streamlining your product portfolio 

• Negative impact of having a broad product portfolio 

• Indicators that your product portfolio may be too big 

• Strategies to downsize your product portfolio 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

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