The financial world seems to have a fascination with zoomorphism – the attribution of animal names, emotions, or intentions to non- animal occurrences like market shocks. Black Swans are the famous one, but there’s also been White Moose and Gray Rhino added to the lexicon. This episode we sit down with the creator of the Gray Rhino risk metaphor, Michele Wucker, author of Gray Rhino. In today’s episode we’re talking about what a gray rhino is (and why it’s spelled with an ‘A’), assigning probabilities to risk, what constitutes a gray rhino event, why we’re so bad at preparing for a known risk before it happens, studying actual rhinos in Africa, was/is Coronavirus a gray rhino event, a Chinese obsession with the book, cultural reactions to these events and tips for those aspiring to write a book of their own.

Follow along with Michele Wucker on LinkedIn, Twitter, and her website and purchase the Gray Rhino here.

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