Blake Bartlett is Partner at OpenView and this episode is all about product-led growth. This is a term that the OpenView team developed and Blake stopped by the podcast to introduce us to the concept, explain what it actually is, and discuss how companies can start developing a product-driven growth culture within their DNA, including:

- how cross-functional teams can leverage a product’s inherent virality as an acquisition channel

- how you can build in virality into your product

- the implications of product-led growth on pricing and packaging

- the role of marketing and sales teams as part of a product-led growth strategy

- some examples of good product-led growth companies

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OpenView >> https://openviewpartners.com/

Product-led growth resources from OpenView >> https://openviewpartners.com/product-led-growth/

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward