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Ford's new approach to dealer training merges innovative storytelling with cutting-edge AI to deliver a transformative learning experience.

Abby Vietor, the Head of Ford University, and Kathy Munoz, Manager of Dealer Training & Productivity, share how Ford University aims to revolutionize the traditional training model. Abby's Hollywood and Amazon Web Services background bring a cinematic flair to training content, while Kathy's expertise in coaching ensures a human touch remains at the forefront.

In this episode, Abby and Kathy delve into their backgrounds and how they came together to craft a training experience that is both engaging and effective. From Abby’s journey through Hollywood and tech to Kathy’s transition from the legal field to coaching, their diverse experiences provide unique insights into creating content that resonates with dealers.

Abby and Kathy cover the challenges of integrating new technologies into dealer training and how their innovative methods address these hurdles. Abby highlights the importance of creating relatable and memorable stories to help dealers understand and convey complex technological features like BlueCruise. Meanwhile, Kathy emphasizes the role of AI in providing continuous, personalized coaching, allowing employees to practice in a safe environment and receive real-time feedback. Together, they aim to make training not only more effective but also more enjoyable, ensuring that dealers are well-equipped to meet the needs of modern customers.

Timestamped Takeaways:

03:04 Abby Vietor’s unique career path: From Hollywood to Ford University, blending storytelling with data-driven training.
05:13 Kathy Munoz’s transition from legal to coaching: Board-certified expertise applied to dealer training.
08:47 The power of storytelling in training: Engaging learners by connecting new technologies to relatable experiences.
17:01 AI-enhanced roleplay practice: Safe, private space for dealers to refine their skills with personalized feedback.
20:51 Measuring training impact: Using data to demonstrate the effectiveness of new training methods on dealer performance.

Abby Vietor is the Global Director of Dealer Training & Productivity / Head of Ford University at Ford Motor Company

Kathy Munoz is the Manager, Dealer Training & Productivity - Coaching & Competencies at Ford Motor Company

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