By Genasys Asbury
2.7
1515 ratings
The podcast currently has 107 episodes available.
Can you really make money from blogging? The answer is yes, but only if you treat your blog like a business instead of just a hobby. This episode dives deep into the truth about blog monetization, emphasizing that success comes from implementing a solid strategy rather than relying solely on ads or affiliate marketing. Speaker A shares a proven framework for transforming your blog into a profitable venture, which includes starting with low-ticket products and gradually scaling to higher-ticket offers. By focusing on creating value, understanding your audience, and consistently marketing your products, you can build a sustainable income stream from your blogging efforts. Tune in to discover actionable steps and insights to elevate your blogging journey and finally start earning money.
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Monetizing a blog is often viewed as a straightforward endeavor, but the truth is far more nuanced. Many bloggers fall prey to the myth that writing great content alone will lead to financial success. In this enlightening podcast episode, the host unpacks the complexities of blogging for profit, sharing her personal struggles and the lessons learned over the years. She firmly states that success comes from treating blogging as a business, rather than a mere pastime. The discussion is rich with insights about the necessity of a strategic monetization plan that aligns with one’s audience and goals.
The episode introduces the 'Three Phases of Monetization', a framework designed to guide bloggers from initial income through to substantial revenue. Starting with low-ticket products, the host explains how these offerings can help build credibility and trust with an audience, setting the stage for more significant sales later on. Mid-ticket offerings, such as online courses, serve to deepen engagement with the audience, while high-ticket products, like coaching programs, represent the potential for substantial income. By following this structured approach, bloggers can effectively navigate their monetization journey and maximize their earning potential.
Listeners are also warned against the common traps of relying solely on affiliate marketing or ad revenue, which often prove insufficient for generating meaningful income. Instead, the host champions the idea of creating valuable products that resonate with a target audience. She emphasizes the importance of branding, effective content that addresses audience needs, and building an email list as vital components of a successful blogging strategy. The episode concludes with an empowering message: with the right mindset and a clear plan, bloggers can transform their passion into a thriving business.
Takeaways:
Can you really make money blogging? This episode dives deep into this pressing question, addressing the realities of blog monetization and why traditional methods like affiliate marketing and ads may not be the golden ticket they seem to be, especially for new bloggers. Instead, the focus shifts to creating your own digital products and offers that solve specific problems for your audience. By doing so, you not only gain control over your income but also create something meaningful that can genuinely change lives, including your own. The episode also introduces the exciting new Blogging Business Academy, a comprehensive program designed to guide you step-by-step in building a profitable and purposeful blog in 2025.
🔗 Helpful Links & Resources📅 Book a Consult Call
Ready to build a standout blog? Schedule a free consult call here!
🎯 Signature Offer
Get custom branding, website design, and 6 months of 1:1 blog coaching! Learn more about my premium offer.
🚀 Join the Beta Test for The Blogging Business Academy! 🚀
This is your exclusive chance to get in on the ground floor of The Blogging Business Academy and be part of a transformative experience designed to help you create a fulfilling and profitable blog. Beta testers get early bird access, exclusive discounts, and direct 1:1 blog coaching support from me as we shape this Academy together! Click here to secure your spot!
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The podcast delves into the question of whether blogging can truly be a profitable venture, with Speaker A offering a transparent view of the blogging landscape. The discussion begins by challenging the notion of quick success, emphasizing that building a lucrative blog requires time, effort, and a solid strategy. The speaker critiques common monetization methods, such as affiliate marketing and ads, which can be misleading for new bloggers who may not realize the substantial traffic necessary to earn meaningful income through these channels. Instead, Speaker A urges her audience to consider the value of creating their own products and services—an approach that not only leads to greater financial control but also fosters a more meaningful connection with readers.
As the episode progresses, Speaker A shares insights from her own experiences, highlighting the importance of finding a unique niche and solving specific problems for an audience. This focus on targeted solutions transforms a blog from a simple website into a powerful tool for change, both for the blogger and their audience. The conversation also touches on the significance of mindset in achieving blogging success, addressing challenges such as self-doubt and fear of judgment. Speaker A emphasizes that overcoming these internal barriers is essential to progress and encourages listeners to embrace their unique stories as valuable assets in their blogging journey.
The introduction of the Blogging Business Academy serves as a focal point in the discussion, promising a comprehensive framework for aspiring bloggers to build their businesses effectively. Speaker A outlines the program's structure, which blends practical blogging strategies with essential mindset coaching, ensuring participants are well-equipped to tackle the emotional and strategic challenges of blogging. The episode concludes with a compelling call to action for listeners to join the academy, positioning it as an opportunity to not only learn but to create a fulfilling and impactful blogging business. Ultimately, this podcast episode serves as both a guide and a source of inspiration for aspiring bloggers, encouraging them to pursue their passions with clarity and determination.
Takeaways:
Starting a blog is not just about the excitement and the initial rush of creativity; it often involves confronting self-doubt and navigating the messy middle of the process. Many new bloggers experience a honeymoon phase filled with ideas and motivation, but soon face the stark reality of crickets and the challenge of consistency. This episode dives into the unfiltered truths of blogging, emphasizing that every creator goes through this phase and that persistence is key. It highlights the importance of building a strong foundation through authenticity, connection, and a clear understanding of your target audience. Ultimately, the journey of blogging is a powerful tool for self-discovery and growth, encouraging you to define success on your own terms rather than getting caught up in numbers and comparisons.
🔗 Helpful Links & Resources📅 Book a Consult Call
Ready to start a standout blog? Schedule a free consult call here! Branding, Website Design + 1:1 Blog Coaching
🎯 Signature Offer
Get custom branding, website design, and 6 months of 1:1 blog coaching! Learn more about my premium offer.
📖 Explore My Blog
Looking for tips and insights to grow your blog? Check out my latest posts.
📚 Courses & Resources
From branding to SEO, I’ve got you covered. View my courses here.
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Blogging can often appear glamorous, with established bloggers showcasing perfectly curated feeds and flawless content. However, the raw truth is that the initial stages of blogging can be chaotic and filled with self-doubt. This episode delves into the challenges faced by new bloggers, emphasizing the importance of embracing the messy journey rather than succumbing to the pressure of immediate success. The host speaks candidly about the 'honeymoon phase' of blogging, characterized by excitement and creativity, which quickly gives way to the harsh reality of crickets and silence from potential readers. The host encourages listeners to focus on consistency over motivation, advocating for a structured approach to content creation that prioritizes depth and authenticity over superficial metrics. By redefining success on personal terms, aspiring bloggers can cultivate resilience and maintain their passion for storytelling, ultimately leading to a fulfilling blogging experience.
Takeaways:
Avoidance anxiety can be a significant barrier to progress for bloggers and entrepreneurs, often manifesting as procrastination or a reluctance to tackle important tasks. This episode delves deep into the roots of avoidance anxiety, exploring how fears of failure, self-doubt, and even the fear of success can paralyze our blogging efforts.
Genasys shares personal experiences and insights into overcoming these challenges, emphasizing the importance of acknowledging fears, breaking tasks into manageable steps, and adopting a mindset of progress over perfection.
Practical strategies, such as setting non-negotiable work sessions and creating reward loops, are discussed to help listeners take action despite their anxieties. Ultimately, the focus is on building confidence and momentum in the blogging journey, reminding everyone that each small step counts toward growth and success.
🔗 Helpful Links & Resources📅 Book a Consult Call
Ready to build a standout blog? Schedule a free consult call here!
🎯 Signature Offer
Get custom branding, website design, and 6 months of 1:1 blog coaching! Learn more about my premium offer.
📖 Explore My Blog
Looking for tips and insights to grow your blog? Check out my latest posts.
📚 Courses & Resources
From branding to SEO, I’ve got you covered. View my courses here.
🏫 Join Boss Lady Bloggers Academy
Unlock all my courses for just $37/month and get group coaching support! Join the Academy today.
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Avoidance anxiety is a pervasive issue for many beginner bloggers, manifesting as a fear of failure and a hesitance to take action. This podcast episode takes a deep dive into the complexities of avoidance anxiety, delineating it from mere procrastination. Genasys shares their personal experiences, illustrating how this anxiety can create significant barriers, making even seemingly simple tasks feel insurmountable. The episode resonates with listeners who may find themselves in similar situations, offering a sense of community and understanding. The speaker emphasizes that it’s not just about getting things done, but about unpacking the emotions and fears that prevent us from pursuing our passions.
The narrative explores various dimensions of avoidance anxiety, including fear of success and self-doubt, while introducing listeners to insightful frameworks for overcoming these challenges. Encouraging a mindset shift from perfectionism to progress, the speaker emphasizes that every small action counts. Listeners are urged to break down their goals into manageable tasks and to treat their blogging journey like a science experiment—focusing on learning and adapting rather than achieving immediate perfection. This approach not only alleviates the pressure but also fosters a more enjoyable and fulfilling creative process.
As the episode progresses, actionable strategies are provided to help combat avoidance anxiety, such as establishing non-negotiable work sessions and creating reward loops to sustain motivation. By framing their fears and visualizing success, listeners are empowered to take the first step towards their blogging aspirations. The episode ultimately serves as a motivational guide, encouraging individuals to embrace their journey with all its ups and downs and to recognize that every effort contributes to their growth and success.
Takeaways:
This podcast episode delves into the transformative journey of healing and self-discovery, emphasizing the importance of addressing inner wounds to foster personal and professional growth. The speakers share their experiences of breaking free from toxic relationships and the fear of vulnerability, highlighting how these struggles can manifest in various aspects of life, including blogging and business. They explore the concept of the ego versus the higher self, illustrating how embracing one's true essence can lead to profound changes. Listeners are encouraged to embrace discomfort as a necessary part of healing, allowing emotions to surface rather than suppressing them. Ultimately, the conversation underscores the interconnectedness of personal healing and authenticity in creative expression, inviting listeners to reflect on their own journeys toward wholeness.
🔗 Helpful Links & Resources📅 Book a Consult Call
Ready to build a standout blog? Schedule a free consult call here!
🎯 Signature Offer
Get custom branding, website design, and 6 months of 1:1 blog coaching! Learn more about my premium offer.
📖 Explore My Blog
Looking for tips and insights to grow your blog? Check out my latest posts.
📚 Courses & Resources
From branding to SEO, I’ve got you covered. View my courses here.
🏫 Join Boss Lady Bloggers Academy
Unlock all my courses for just $37/month and get group coaching support! Join the Academy today.
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The latest installment of the Boss Lady Bloggers podcast delves into a profound journey of self-discovery and healing, as the hosts candidly share their experiences with personal growth and emotional struggles. The conversation begins with a spontaneous decision to shift away from traditional blogging advice to explore themes of authenticity and inner healing. The hosts reflect on how unresolved emotional wounds can manifest in various aspects of life, including content creation and audience connection. They emphasize that meaningful work and genuine engagement stem from a place of healing and self-acceptance. This exploration leads to a discussion about the dichotomy between the ego and the higher self, illustrating how the ego often drives individuals to seek external validation while the higher self embodies a sense of wholeness and peace. The episode underscores the importance of facing discomfort and allowing emotions to surface as a critical step in the healing process, ultimately guiding listeners toward embracing their true selves without the burdens of fear and judgment.
Takeaways:
Your blog posts need more depth to truly resonate with your audience and drive meaningful results. In this episode, we explore the importance of crafting content that goes beyond surface-level tips, focusing on substance, emotional connection, and personal stories. By incorporating depth into your writing, you not only build authority and trust but also keep readers engaged and encourage them to take action. We offer practical blogging strategies to enhance your content, such as sharing personal experiences, explaining the "why" behind your advice, and providing actionable takeaways. Join us as we dive into how to transform your blogging approach and create impactful, meaningful posts that connect with your blogging readers on a deeper level.
🔗 Helpful Links & Resources📅 Book a Consult Call
Ready to build a standout blog? Schedule a free consult call here!
🎯 Signature Offer
Get custom branding, website design, and 6 months of 1:1 blog coaching! Learn more about my premium offer.
📖 Explore My Blog
Looking for tips and insights to grow your blog? Check out my latest posts.
📚 Courses & Resources
From branding to SEO, I’ve got you covered. View my courses here.
🏫 Join Boss Lady Bloggers Academy
Unlock all my courses for just $37/month and get group coaching support! Join the Academy today.
🎁 Download Freebies
Transforming a blog from a mere collection of blog posts into a resonant platform requires depth in content creation. This podcast episode emphasizes that blogging should prioritize quality over quantity. Instead of simply churning out posts filled with basic tips, the focus should shift to crafting meaningful content that speaks directly to the audience's needs and desires. By exploring the intricacies of what depth means in blogging, the episode breaks down various elements that enhance a blog's impact, such as personal stories, emotional connections, and actionable takeaways. Listeners are urged to dig beneath the surface, considering not just what information they provide but why it matters to their readers. Engaging with the audience on a deeper level fosters trust and builds authority, ultimately transforming casual readers into loyal followers who are more likely to engage with, share, and promote the blog. Through practical strategies and insightful reflections, this discussion serves as a guide for bloggers striving to elevate their content and cultivate a dedicated readership.
Takeaways:
The shocking truth about branding is that it goes far beyond just logos and color schemes; it's about identity, emotional connection, and the lasting impact you want to make on your audience. Genasys shares her personal journey of evolving from a money-focused mindset to understanding the deeper purpose of branding—helping others find their voice and create meaningful brands. She emphasizes that effective branding starts with knowing who you are and what you stand for, which ultimately resonates with your audience. Throughout the conversation, she highlights the importance of building emotional connections and staying authentic, as these elements transform casual readers into loyal fans. By focusing on impact rather than just profit, you can create a legacy that not only fulfills your passion but also attracts financial success.
🔗 Helpful Links & Resources📅 Book a Consult Call
Ready to build a standout blog? Schedule a free consult call here!
🎯 Signature Offer
Get custom branding, website design, and 6 months of 1:1 blog coaching! Learn more about my premium offer.
📖 Explore My Blog
Looking for tips and insights to grow your blog? Check out my latest posts.
📚 Courses & Resources
From branding to SEO, I’ve got you covered. View my courses here.
🏫 Join Boss Lady Bloggers Academy
Unlock all my courses for just $37/month and get group coaching support! Join the Academy today.
🎁 Download Freebies
Genasys dives deep into the often-overlooked elements of branding that can transform a simple blog into a powerful platform for change and connection. Through personal anecdotes, she reflects on her own journey in the blogging world, revealing that her initial focus on making money led to a lack of fulfillment and authenticity. This realization catalyzed a significant shift in her approach; she embraced the idea that branding is not merely about aesthetics, logos, or color schemes, but rather about identity, emotional connection, and the impact one wishes to make in the world. Genasys emphasizes that a meaningful brand resonates deeply with its audience, creating a sense of belonging and trust that transcends mere transactional relationships. As she articulates, when bloggers align their values and passions with their branding, their work evolves from a job into a legacy, ultimately leading to financial success as a byproduct of genuine engagement and connection.
The discussion moves beyond personal reflections to challenge conventional perceptions of branding. Genasys highlights a critical point: many new bloggers underestimate the importance of knowing themselves and their audience before embarking on their branding journey. Authentic branding, she argues, requires introspection and clarity about one's purpose and the audience they wish to serve. She encourages her listeners to ask themselves poignant questions about their beliefs, passions, and the legacy they wish to create, reinforcing that these insights are foundational to establishing a brand that feels genuine and impactful. By fostering emotional connections through storytelling and vulnerability, bloggers can create communities of loyal followers who are not just interested in products or services, but are invested in a shared mission and vision.
Takeaways:
Starting strong as a beginner blogger is crucial for long-term success, and this episode offers actionable blogging tips to help you do just that. Clarity of purpose is emphasized as the foundation of your blogging journey, guiding your content creation and audience engagement. Rather than waiting for perfection before launching your blog, listeners are encouraged to embrace imperfection and learn as they go. The importance of focusing on your target audience over mere traffic is highlighted, reminding you that building meaningful connections is key. Additionally, monetization should be considered from the start, ensuring that your blog not only serves your audience but also generates income as it grows.
Launching a blog can feel like a daunting task, especially for beginners who are often overwhelmed by the plethora of information available online. Genasys addresses this challenge head-on by emphasizing the importance of clarity and purpose when starting your blogging journey. By defining your 'why', you create a solid foundation that not only guides your content creation but also motivates you during the inevitable tough times. Genasys shares her own journey, highlighting how her initial desire to make money evolved into a deeper purpose of helping others achieve their blogging dreams. She encourages listeners to reflect on their motivations, whether it’s sharing personal stories, building a business, or educating others, as this clarity will be crucial in navigating the blogging landscape.
As the conversation progresses, Genasys dispels common misconceptions about blogging perfection. She asserts that waiting for everything to be perfect before launching can lead to stagnation. Instead, she advocates for a mindset shift: view blogging as a journey, not a destination. Genasys shares actionable tips for beginners, such as setting deadlines for launching and focusing on producing valuable content over SEO in the early stages. She emphasizes the importance of audience connection, urging listeners to craft content that resonates with their target audience rather than chasing traffic numbers. Through relatable anecdotes and insightful advice, Genasys empowers aspiring bloggers to take meaningful steps toward their goals, reminding them that progress is often about the small, consistent efforts made over time.
Takeaways:
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The art of branding is a fundamental aspect of blogging that extends far beyond visuals. Genasys opens the discussion by asserting that a blog's brand should encapsulate the emotional experience of its audience. She invites bloggers to reflect on their core purpose and the feelings they wish to invoke in their readers. This foundational understanding shapes the way they present their brand, guiding decisions from mood and vibe to color choices and typography. Genasys emphasizes that a strong brand serves as an identity that resonates with readers, making them feel inspired, relaxed, or empowered when they engage with the blog's content.
Genasys underscores the critical importance of intentionality in branding, noting that a successful blog brand is not a product of chance but a result of deliberate choices. Each element—be it the soothing colors of a wellness blog or the bold hues of a motivational site—should align with the emotional journey the blogger wants to create. She provides practical tips on how to select colors based on their psychological impact, ensuring that the visual presentation complements the intended emotional experience. By thinking critically about how each design choice contributes to the overall brand narrative, bloggers can create a cohesive and captivating experience for their audience.
In addition to aesthetics, Genasys highlights the deeper meaning behind branding. She challenges the misconception that branding is solely about looks, instead presenting it as a powerful tool for storytelling and connection. By examining iconic brands like Apple, Nike, and Coca-Cola, she illustrates how their core messages resonate on a deeper level with consumers. For bloggers, this means embracing their unique stories and values, using them to foster a personal connection with their audience. By integrating these narratives into their brand strategy, bloggers can cultivate a community of loyal followers who are eager to engage with their content and invest in their offerings. The episode serves as a comprehensive guide for bloggers seeking to define their brand identity and create a lasting impact online.
Takeaways:
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Launching a new blog requires the right mindset, strategy, and understanding of your audience to ensure success from day one. Genasys emphasizes that before hitting that publish button, it's crucial to overcome limiting beliefs and recognize your capability to share your voice and expertise. This episode dives into the importance of choosing the right platform, with a strong preference for Showit over WordPress, to achieve creative freedom in blog design. Additionally, Genasys highlights the need to focus on creating your own offers and services, rather than relying solely on affiliate marketing and ads, to build a sustainable income. Listeners will leave empowered with actionable insights on branding, messaging, and the essential elements that make a blog not only visually appealing but also effective in converting visitors into clients.
Launching a blog can feel overwhelming, especially for those who are just starting their journey into the blogging world. Genasys shares invaluable insights on the foundational mindset required for success before even hitting that publish button. She emphasizes the importance of overcoming self-doubt and limiting beliefs, reassuring aspiring bloggers that if they are considering starting a blog, they are already ready. This episode encourages listeners to embrace their unique voices and stories, reminding them that their blogs are spaces where they can share their expertise and help others. Genasys offers a powerful pro tip: instead of waiting for everything to be perfect, launch now and make adjustments as you go. This approach fosters growth and allows for natural development, which is critical in the early stages of blogging.
The discussion then transitions into practical advice regarding blogging platforms, particularly highlighting why Genasys prefers Showit over WordPress. She outlines the limitations of WordPress, such as the complexity of themes and the need for coding knowledge, contrasting it with Showit's drag-and-drop capabilities that offer complete creative freedom. The episode underscores the significance of a polished and professional blog design, which is crucial for making a strong first impression on visitors. Genasys explains how a well-designed blog not only attracts readers but also encourages them to engage, sign up for newsletters, and ultimately convert into paying customers. This message resonates strongly with anyone looking to establish a successful blogging business that stands out in a crowded online space.
Takeaways:
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Blog Coaching and Website Design
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