Join host Damian Sassower, along with guest host Bloomberg Originals correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. 

Bloomberg News US sports business reporter Randall Williams breaks down Sony’s deal to become the new official technology and headphones partner with the NFL, the prospects of the NBA expanding and more. 

Then, our own Scarlet Fu and Bloomberg TV host Romaine Bostick sit down with former world champion track-and-field star Marion Jones about her road to redemption after being stripped of five Olympic medals. 

And Damian and Vanessa speak with NBA Hall of Famer Tony Parker and Alibaba.com president Kuo Zhang about Parker’s new role as brand ambassador for e-commerce giant during the Paris Games.

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Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

On a special, all Olympics edition of the show, Bloomberg News reporter Hugo Miller joins from Paris to break down his recent Bloomberg Big Take story about how the city is facing a high-stakes test to rein in the cost of the Games. Special guest host Bloomberg Originals correspondent Vanessa Perdomo also joins for a conversation previewing the Games this year.

France's Minister for Small and Medium Enterprises, Trade, Crafts and Tourism Olivia Gregoire joins to talk about ticket demand for both the Olympic and Paralympic Games and the economic impact of hosting the Olympics.

And US Olympic Committee CEO Sarah Hirshland discusses the excitement around Team USA, the global growth of women's sports, America's appeal as a host nation and new opportunities in the Paralympic Games.

Plus, a special conversation from our team on the ground in Paris. Bloomberg TV correspondent Caroline Connan from our Paris bureau sits down with Medef Paris President Charles Znaty to examine the difficulties some Parisian businesses are facing during the Games.  

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Listen to the 'Here's Why' podcast:  -  on Apple: https://apple.co/3Lg3RGn  -  on Spotify: https://spoti.fi/3LiIX9q  -  or Anywhere: https://bit.ly/3xYsHHy.    

Each episode of 'Here's Why' uses experts at Bloomberg to explain one news story in just a few minutes.

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Join hosts Michael Barr, Damian Sassower, Scarlet Fu and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

• First, Bloomberg News national reporter Michael Smith examines the fallout from last Sunday's Copa America final in Miami, where gate crashers stormed Hard Rock Stadium in waves at multiple points during the night in an attempt to enter without tickets. The soccer showdown between Argentina and Colombia was meant to be Miami's dress rehearsal for the 2026 World Cup tournament in the US.
• Then Bloomberg Originals sports correspondent Vanessa Perdomo reports on the WNBA's new $2.2 billion media rights agreement and the New York Liberty's pursuit of the franchise's first championship. She also discusses the news of Disney CEO Bob Iger and his wife, Willow Bay, buying a controlling stake in the Los Angeles women’s soccer team, Angel City Football Club. Angel City competes in the National Women’s Soccer League and the $250 million deal makes it the world’s most valuable women’s sports team.
• Roku Media President Charlie Collier discusses Roku's recent deal with Major League Baseball to broadcast Sunday MLB games for free on The Roku Channel, as well as the growing market for live sports content among streamers. 

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Join hosts Michael Barr, Damian Sassower, Scarlet Fu and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

• We begin talking about the NBA's new media rights deal with Bloomberg Originals correspondent, Jason Kelly.
• Next, Peter Sibner, President, ESMG North America of Elite Prospects explains the technological advances happening in the NHL draft. 
• Finally, Todd duBoef, president of boxing promoter Top Rank , discusses boxing's recent gains in market share and the importance of the Olympics for the sport.

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Join hosts Michael Barr and Scarlet Fu for a look at some of the latest headlines and stories in the business of sports.

Fresh off of winning the NBA championship, the Boston Celtics are going up for sale. Bloomberg News global business and sports editor Matthew Townsend discusses the potential sale, plus the NFL getting hit with nearly $5 billion in damages after losing a jury trial over anticompetitive features of the NFL Sunday Ticket package.

Then, special guest host Bloomberg US sports business reporter Randall Williams joins for a conversation with Goldman Sachs executive Dave Dase. He's co-head of the Wall Street giant's sports franchise division. He talks about the evolution of institutional and outside capital in sports, franchise valuations and investing in the fan experience both in venues and at home.

Plus, a portion of a conversation with Eldridge Industries chairman and CEO Todd Boehly. He's owner of Chelsea FC, and part of ownership teams for the LA Lakers, Sparks and LA Dodgers. He discusses the future of the Dodgers, and the changing landscape and growing opportunities in sports.

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Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

We break down the hockey finals with Keith Wachtel, the Chief Business/Revenue Officer of the NHL

Plus, we hear from Greg Norman and Phil Mickelson about the rise of LIV Golf. It's from the latest edition of Bloomberg's Latitudes with Haslinda Amin.

And we take you to the Bloomberg Invest Summit and bring you conversations with Red Sox Chairman Tom Werner, Milwaukee Brewers owner Mark Attanasio and Josh Harris, the owner of the Washington Commanders.  

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Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

We remember baseball legend Willie Mays. 

Talk luxury wine with former NBA All-Star and Knicks great Carmelo Anthony.

Chat with MLB Hall of Famer John Smoltz on the state of pitching in the modern era.

And wrap up with some golf talk with 2x LPGA Champion Stacy Lewis and the growth of women's golf with KPMG CEO Paul Knopp. 

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Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

Bloomberg News Los Angeles Bureau Chief John Gittelsohn reflects on the legendary playing career and front-office legacy of basketball Hall of Famer Jerry West, who died this past week at 86.

Milwaukee Brewers Chairman and Principal Owner Mark Attanasio, who is also the co-founder and managing partner of Crescent Capital Group, discusses his team's strong start to the season, how he maintains a competitive club in a small market, as well as his investments in English soccer and the PGA. He also examines the private equity industry's growing presence in professional sports.

And sports journalist and author Ann Liguori discusses the US Open at Pinehurst No. 2 in North Carolina and the state of golf more broadly as the saga between the PGA and the Saudi-backed LIV tour drags on. Ann also touches on her recently released book, "Life on the Green: Lessons and Wisdom from Legends of Golf."

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Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

The NBA is nearing a new media deal with NBC, ESPN and Amazon. Bloomberg News global business of sports reporter Ira Boudway joins to discuss the massive potential deal, plus discuss San Diego Padres infielder Tucupita Marcano getting banned from the MLB for life for gambling on baseball.

Four-time WNBA champion and basketball Hall of Famer Sheryl Swoopes joins to discuss the state of women's basketball, how much the sport is buoyed by Caitlin Clark's star power and Clark's early struggles in the league. They also discuss Swoopes' personal connection to a health care initiative related to breast cancer screenings and awareness.

Plus, we listen in on two special conversations: Bloomberg Surveillance hosts Tom Keene and Paul Sweeney speak with six-time Stanley Cup champion and ESPN's lead NHL analyst Mark Messier about the state of hockey as the Stanley Cup Finals get underway. Then, Bloomberg Balance of Power co-host Joe Mathieu speaks with billionaire owner Ted Leonsis, chairman and CEO of Monumental Sports and Entertainment about his plans for the sports scene in the nation's capitol, and why a potential deal to bring his teams to Virginia fell through.  

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