Andrea Waltz is the Co-Author of the popular and timeless book, Go For No. Yes is the Destination, No is How You Get There. She has named the Top 25 Sales Experts You Should Follow by Hubspot and Top 25 Sales Influencers by Salesforce.com.

Go For No is a must read book for anyone in sales, especially Service Technicians. It has been a top ranked for years by many different organizations and experts including Pipedrive, Zendesk and Ray Higdon.

In today's interview we discuss:

• What is the principal behind Go for No?
• How to stop being an order taker.
• Why the best service technicians are lions (not sharks or retrievers).
• Why not offering additional options or solutions is doing your clients a disservice.
• If your client says YES to everything, you didn't serve them.

Brandon Vaughn has founded and scaled more than a dozen multi million dollar businesses. One of his latest ventures, Wise Coatings, scaled from zero to over one million dollars per month in less than 3 years, while he worked less than 10 hours per week in the business.

As founder and Chief Strategist of CONQUER, he has helped tens of thousands of service business owners get more time freedom, while scaling and growing their companies.

Currently as CEO of HireBus, he is tackling the employee problems of small business owners with a unique approach combining AI powered recruiting with behavioral science.

The topics we discuss are:

• How HireBus uses AI to create a consistent flow of A-Players.
• How to build a team that runs without you.
• What is the employee flywheel and why is it so important.
• How to stand out in a noisy job market.

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility and he's here today to share some valuable insights.

The topics we discuss are:

· How home service businesses can increase their visibility using press releases.

· What do you need to do to become irresistible to the media.

· How to get regular local media coverage without spending a dime.

· How credibility through PR allows you to close more sales.

Lewis Vandervalk is a serial entrepreneur located in New Brunswick, Canada. With a background in Construction and trades and a degree in Mechanical Engineering, Lewis started a business doing Digital Marketing for Contractors in 2019. With no formal business or sales experience, he has ridden the roller coaster of business and personal development, and surrounded himself with coaches and mentors who have helped him grow and develop. Currently, Lewis is owner of Blue Crocus Solutions, a Digital Marketing Company providing Web Design, SEO, and Google ads to contractors. As well, in May of 2021, he partnered with, and helped grow a local junk removal company using these results driven marketing tactics.

In today's interview, Lewis talks about:

• The quick and easy wins for SEO in the trades.
• How relevant will SEO be with AI rolling out.
• Why does Google care about your background.
• How can we leverage local community groups on Facebook for free leads.

To learn more about Paul & The Blue Collar Business Advisors, visit our website: https://thebluecollaradvisors.com/.

Jody Underhill is an established internet marketing and recruiting strategist who helps organizations leverage social media to share their message to increase profits and recruit and retain A players on their team. Jody has blended his unique experience as an Executive Director with a Fortune 250 company along with his meteoric rise as one of the most sought after marketing digital strategists for local businesses and blended it into a "unique recruiting process" exclusively for the Home Services industry. As CEO of RapidHirePro.com he has grown the business from inception to working with 300+ home service companies in just 24 months.

In the interview, Jody hits on:

• The top tips to hire A-Players
• The best way to reduce our dependency on job boards.
• How to avoid only getting in front of people who are desparate for a job.
• Why core values are so important in recruiting.
• What do you tell the person who always says "I can never find good help."

In this quick episode, you'll learn all about the who, what, when and why of The Blue Collar Prosperity Podcast with your host Paul Maskill.

If you own a blue collar business (i.e. HVAC, plumbing, electrical, landscaping, windows, doors, garage doors, garage floors, roofing, cleaning, etc.) this show is for you!

Paul Maskill founded Blue Collar Business Advisors in 2024 after spending the previous 13 years scaling and selling four different service-based businesses in the Raleigh, NC area. His most recent exit was of a residential electrical service company that grew by over 500% in the three years that he owned it.

After a short stint in the corporate finance world (2007 – 2011), Paul set out to combine his financial experience with his passion for business.

During these 13 years, Paul met 1000's of business owners who were amazing at the service yet struggled with the financials and numbers.

Most business owners just say "I don't know, my accountant (or bookkeeper) handles that."

The truth is that in order to be successful, you need three amazing financial professionals – a bookkeeper, a CPA and a CFO. Bookkeepers and CPAs are great at telling you what happened in the past (rearview mirror). The CFO uses that information to help guide you to your future goals (windshield).

When using the numbers to make business decisions, we are able to remove the emotional tie that every business owner has with their business. Instead, we can use the financial data and KPI's to make educated decisions that will help our clients achieve their personal and professional goals.

Paul and his team love working alongside blue collar business owners as their advisor, guide and outsourced CFO.