Shannon explores the concept of blue ocean strategy as she shares her experience of living in Costa Rica and the unique business opportunities she has observed. She discusses the untapped market potential and how businesses are thriving by offering products and services that are not commonly available in the area. Shannon encourages entrepreneurs to consider expanding beyond their immediate market and shares insights on identifying unsaturated markets. Additionally, she offers valuable resources for new business owners, addressing common concerns around business setup and compliance. Join us as we dive into the world of blue oceans and discover the untapped opportunities awaiting entrepreneurs.

What you'll hear in this episode:

03:40 Unique homemade bagel shop with exclusive sales.

09:23 Open your mind to new markets.

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.