In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) matters more than what industry they're in.

I'll also share practical ways to apply this approach to scale sustainably, reduce taxes, and build long-term wealth. Tune in for a conversation that challenges the traditional "find your niche" advice and invites you to build success on your own terms.

What you'll hear in this episode:

[00:45] Rethinking the Niche Mindset

[02:10] What Really Defines Your Ideal Client

[04:55] How Core Values Shape Lasting Client Partnerships

[08:40] Why a Diverse Client Base Creates Strength and Stability

If you like this episode, check out:

How Can You Shake Off Business Boredom and Thrive?

Never Let Your Scarcity Show

Creating Clients for Life with Racheal Cook

Want to learn more so you can earn more? 

Visit keepwhatyouearn.com to dive deeper on our episodes 

Visit keepwhatyouearncfo.com to work with Shannon and her team 

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ 

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and cash flow, discover the importance of timing in managing your money, and understand how certain habits, like paying off credit cards too early or having a lax collection process, can sabotage your cash flow.

Shannon also delves into the nuances of paying estimated income taxes and prioritizing your expenses to ensure your business runs smoothly. Tune in to gain insights that could be game-changing for your enterprise, and consider booking a power session to customize your cash flow strategy.

What you'll hear in this episode:

[0:45] Understanding Cash Flow vs. Profit

[02:00] Common Cash Flow Mistakes

[03:50] Prioritizing Payments and Collections

[06:45] Rethinking Estimated Tax Payments

If you like this episode, check out:

How to Unf*ck Cash Flow

Understanding What is Breaking Your Cash Flow

Transform Your Idle Cash into Active Profits

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences.

Learn how FACE FOUNDRIÉ's focus on customer service, community engagement, and a scalable franchise model has led to its rapid growth. Michele also discusses key traits of successful franchisees, the importance of listening to customers, and innovative plans for the future of FACE FOUNDRIÉ.

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable insights into building a scalable yet high-touch business.

[00:40] Meeting Michelle: A Unique Encounter

[13:30] Scaling and Franchising FACE FOUNDRIÉ

[18:45] Qualities of Successful Franchisees

[23:45] Core Mistakes of Franchisees

[27:15] High Touch Customer Experience

[35:30] Balancing Standardization and Personalization

[38:00] Future Goals and Innovations

If you like this episode, check out:

Your Finance Hire - Dos and Don'ts

One of the Most Common Struggles While Growing Your Business

I Hired My Husband - Here's Why

Visit FACE FOUNDRIÉ's website: https://facefoundrie.com/

Interested in becoming a franchisee? Visit https://facefoundrie.com/franchise/#own

Follow Michele @michelemanifests

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they're often about tax deferral rather than elimination, and what to watch for when selling assets or a business.

You'll walk away with practical insights to help you manage your assets wisely and make confident, informed tax decisions.

What you'll hear in this episode:

[05:35] Consult your tax advisor before selling assets.

[06:45] Discuss depreciation recapture impact with a tax professional.

If you like this episode, check out:

How to Create Enterprise Value for Your Business

Why Enterprise Value is the Goal

Build Like You're Selling

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the traditional notion of trading time for money. The discussion dives into sustainable and customized wealth-building strategies that are not about quick fixes but about understanding and implementing a logical process.

Joey emphasizes the importance of becoming an educated investor, leveraging unique methods like the infinite banking concept, and avoiding the pitfalls of relying solely on retirement accounts. This episode is a must-listen for entrepreneurs and business owners who want to gain control over their financial future and start living abundantly today.

What you'll hear in this episode:

[0:45] Meet Joey Mure: Founder of Wealth Without Wall Street

[1:05] The Philosophy of Wealth Building

[3:55] Rethinking Retirement and Financial Freedom

[6:15] The Importance of Passive Income

[9:30] Becoming an Active Investor

[18:00] The Problem with Traditional Retirement

[26:15] Infinite Banking Concept Explained

Discover Your Financial Freedom Score: https://go.wealthwithoutwallstreet.com/keepwhatyouearn

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. With compelling arguments and real-world examples, Shannon highlights the value and cost-effectiveness of hiring a fractional CFO to drive business growth.

What you'll hear in this episode:

[0:45] The Value of a Fractional CFO

[01:20] Comparing Bookkeepers and CFOs

[05:15] The Role of a Controller

[07:00] Why Fractional CFOs Are Cost-Effective

If you like this episode, check out:

Ways to Maximize Customer Value

I Hired My Husband - Here's Why

Your Finance Hire - Dos and Don'ts

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.Fractional CFO vs. Bookkeeper - What Do I Need?

Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on identifying the biggest constraints in your business, specifically focusing on cash flow management.

Tune in to learn how to map out your cash flow, prioritize impactful financial issues, and make confident decisions that will help you scale your business. Don't miss Shannon's insights on how to stop masking core financial problems and start accelerating your business growth.

What you'll hear in this episode:

[0:45] Overcoming Financial Overwhelm

[2:10] Finding Clarity Through Action

[3:25] Identifying and Solving Key Financial Issues

[4:55] Cash Flow Management Strategies

[7:00] Deep Dive into Cash Flow Analysis

If you like this episode, check out:

How to Ensure Your Core Offer is Scalable

Fine-Tuning Your Core Offer for Growth

Is My Business Doing Okay?

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

Shannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky shares valuable insights on the importance of using data-driven strategies over gut-based marketing, the challenges of local vs. national marketing, and the critical metrics every business owner should track.

The discussion covers the significance of understanding customer acquisition costs, the role of organic content marketing, and the benefits of specific targeting in paid ads. Ricky also addresses common blocks entrepreneurs face regarding discounting and promotions, emphasizing the importance of seeing marketing as an investment. Tune in for tactical and actionable marketing strategies to elevate your business!

What you'll hear in this episode:

[0:45] Meet Ricky Shockley: Digital Marketing Expert

[1:15] The Importance of Data-Driven Marketing

[6:05] Understanding Customer Acquisition Costs

[14:25] Organic vs. Paid Marketing Strategies

[19:55] Understanding Local Intent in Content Creation

[20:30] Building a Local Audience Through Community Engagement

[27:00] Effective Use of Promotions and Discounts

[34:30] Specialized Marketing Strategies for Med Spas

Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/

Learn more about Ricky's services: https://medspamagicmarketing.com/

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Maintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains why you should always be prepared for potential buyout offers, shares strategies for keeping your financials in order, and emphasizes the importance of transparency and accuracy in financial reporting. Learn how the quality of your financials influences your business valuation and why considering these details now can set you up for a smoother, more profitable exit in the future.

What you'll hear in this episode:

[0:45] The Importance of Being Prepared for Unexpected Offers

[4:20] Building Trust Through Quality Financials

[6:50] Preparing Financial Statements for Potential Buyers

[11:25] Advanced Financial Preparation and Strategy

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

As you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and the temptation to offer more products or services.

Shannon emphasizes the importance of simplicity in scaling, advising business owners to standardize their offerings and create streamlined processes. Tune in to learn actionable tips for maintaining clarity and efficiency, ensuring sustainable growth, and enhancing profitability.

What you'll hear in this episode:

[0:45] Navigating the Mucky Middle of Business Growth

[5:15] The Hidden Costs of Complexity

[7:00] Strategies for Simplifying Your Business

[8:40] Prioritizing and Standardizing Services

[12:25] Final Tips for Scaling Your Business

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.