In this episode of the RiskReversal Podcast, host Dan Nathan speaks with Alex Sherman, co-founder and CEO of Bluefish, about the transformative impact of AI on e-commerce and marketing. They discuss how Bluefish aids large brands in gaining visibility and influence over how major AI platforms portray their products. The conversation covers the rapid evolution of AI technology, challenges for e-commerce giants like Amazon and Walmart, and the shift from traditional SEO to AI-driven marketing. Alex shares insights on how AI is changing consumer behavior, the adaptation required by brands, and the influence of large language models on market performance. They also touch on future challenges and opportunities for brands navigating this new landscape.

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