This week on Business of the Beat we are joined by Aishetu Fatima Dozie, founder and CEO of Bossy Cosmetics. Aishetu shares her background, born to Nigerian immigrant parents in Boston, and traces her academic and professional journey in finance, including roles at Goldman Sachs, Morgan Stanley, and Lehman Brothers. Aishetu discusses her burnout and transformative period of self-reflection, leading to her Aishetu 2.0 phase, where she redirected her focus toward passion and purpose. Aishetu shares her entrepreneurial journey with Bossy Cosmetics, emphasizing the intersection of beauty and ambition and the positive aspects of capitalism aligned with passion. Bossy Cosmetics, through its powerful product names to challenging stereotypes reminds listeners the the importance of language, reclaiming words, and challenging gender norms.

Follow @BossyBeauty or visit https://bossybeauty.com/

Tune in to learn more from Aishetu and Kendra!