In this episode of Beyond Limits, Liv sits down with Alexandra Baird. Holistic Nutritionist, founder of Ripe Lifestyle, and creator of the favourite Liquid Gold Bone Broth, to talk about building a business rooted in integrity, legacy, and love.

Alex opens up about the unhinged early days of Ripe (hand-delivering jars to influencers, brewing broth in her apartment), why she’ll never compromise on quality, and how motherhood deepened her purpose rather than pausing her dreams. Together, they explore authenticity in entrepreneurship, the myth of “balance,” and what it really means to create from service instead of ego.

Key Takeaways

🥣 Integrity over everything.
Alex shares why she refused to cut corners, even when cheaper options would have made growth easier—and how that commitment turned Ripe into a trusted wellness staple.

🌿 The truth about organic.
She breaks down why sourcing matters, what’s really hiding in non-organic bone broths, and how knowing too much about nutrition changed the way she builds products.

🔥 Unhinged beginnings.
From biking ingredients across the city to sleeping on friends’ couches, Alex proves that scrappy beginnings often build the strongest foundations.

👶 Motherhood and entrepreneurship can coexist.
Alex opens up about running her company with a newborn, skipping maternity leave, and redefining success as both a founder and a mom.

💫 Legacy, not trends.
Liv and Alex discuss the shift from chasing growth to choosing alignment—and how staying true to your values builds a business that lasts.

🏥 Healing for everyone.
Alex shares her long-term vision for Ripe: a “buy a broth, give a broth” initiative to bring nourishment to hospitals and communities that need it most.

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Links

Follow Alex on Instagram: https://www.instagram.com/ripelifestyle

Visit Ripe Lifestyle: https://www.ripelifestyle.com

Follow Liv: https://www.instagram.com/keepupwithliv

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Website: https://www.keepupwithliv.com