We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.

With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.

But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us.

Your business will inevitably encounter a crisis at some point, whether it’s a major market shift, a global pandemic or a personal crisis with your health or family.

Today I'm looking forward to talking to John Meese about what he's discovered about what it takes to build a thriving business in any economy.

John is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

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