Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times. 

Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world.

On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie Archer, Executive Creative Director, SS+K to discuss how it only took a matter of days to pitch, produce, distribute, and find success. 

Read Stephen's full story here. 

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