Name changes are possibly one of the hardest things a brand can endure. With over a million trademarks filed annually with the United States Patent and Trademark office, but only 170,000 English words in common use today, names are only going to get more creative - for better or worse. In this bonus episode, host Blake Howard and naming guru Rob Meyerson discuss some of the biggest brand naming wins and fails, as well as provide insight into the nebulous process of naming a brand.

For more on Rob Meyerson and his book Brand Naming, visit: https://robmeyerson.com/ and https://robmeyerson.com/book

To learn more about the brands discussed today, visit: achangeofbrand.com

Produced by Matchstic (matchstic.com/@matchstichouse), hosted by Blake Howard, edited by Gabe Kitzman, and artwork by Rachel Jackson.