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Book Nerds: Storybrand 2.0
"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice.
In This Episode:
• What it really means to make your patient the hero
• The seven parts of the StoryBrand framework and how to apply them in optometry
• Why clarity beats complexity—and how jargon drives patients away
• How to craft simple, 3-step plans that increase patient engagement
• Why most practices “OD-splain” (yep, it’s a thing) and how to fix it
• Using empathy and storytelling to drive better treatment acceptance
• How to reframe your team communication and leadership using the same framework
• BONUS: How Aaron tested the framework during story time at the bar
Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again.
Tools Mentioned:
• StoryBrand One-Liner Formula
• Donald Miller’s Business Made Simple AI Tool
• The “8 Second Rule” to close the sale"
________________________
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
View all episodes
By Christopher Wolfe, OD, FAAO, Dipl. ABO
5
100100 ratings
"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice.
In This Episode:
• What it really means to make your patient the hero
• The seven parts of the StoryBrand framework and how to apply them in optometry
• Why clarity beats complexity—and how jargon drives patients away
• How to craft simple, 3-step plans that increase patient engagement
• Why most practices “OD-splain” (yep, it’s a thing) and how to fix it
• Using empathy and storytelling to drive better treatment acceptance
• How to reframe your team communication and leadership using the same framework
• BONUS: How Aaron tested the framework during story time at the bar
Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again.
Tools Mentioned:
• StoryBrand One-Liner Formula
• Donald Miller’s Business Made Simple AI Tool
• The “8 Second Rule” to close the sale"
________________________
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
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