Rearch suggests that people reach peak brain Books can change your life, yet 23% of Americans say they didn't read a book last year. Books can provide entertainment, a portal into an imaginary world, or a series of cheat codes for leveling up your life. It is almost entirely because of this last point that our guests today created BookThinkers, a community of readers and authors centered around the positive power of personal development. We even witness firsthand the stickiness of the topic, as in this episode with Nick Hutchinson and Luke Gifford, the conversation begins on the journey of BookThinkers and quickly flows into a discussion of self-development and improvement. In this episode we discuss:

• Why Luke is selling his house so that it doesn't become his coffin

• The opportunity cost for not leveraging social media

• Nick and Luke's top takeaways from interviewing some of the world's most renowned authors including Grant Cardone, Lewis Howes, and Guy Raz