It’s become both an important marketing component and a source of frustration for many small business owners: online reviews. While word of mouth referrals are of utmost importance, it’s getting to the point where you can no longer ignore online reviews, which, as surveys show, are becoming more and more important to consumers. Kevin Dean, president of Internet marketing agency WSI Net Advantage, breaks down strategies for building your online presence and how to turn any review—even a negative one—into a marketing opportunity for your shop.