This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Tiffanie Chau, Gregory Pang, Felix Braberg, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/f78KxSbVnTY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at https://bit.ly/3N7UcmP

Agenda:

00:00 Epic Intro

04:45 How does Mistplay work, and why does it work?

07:00 How to measure ROI?

08:38 What is the difference between Mistplay vs other rewarded apps?

12:21 How does onboarding a new game influence UA for Mistplay?

16:04 How do you approach cross-department cooperation?

18:00 How many UA channels?

20:00 Do you even CTV?

23:52 Creatives in the CTV

27:30 How to test & add new UA channels to the mix?

29:40 UA DIVERSIFICATIOOOON

30:42 2.5 gamers podcast is starting a new affiliate cowboy network

32:25 How do you define a test budget for a UA channel test?

38:30 How many creatives should you test with a multi-million monthly UA budget?

39:30 Which UA channels to use for creative testing?

42:35 It can take 7-14 days for winners to overtake spending

43:40 How to approach the creative process?

46:30 How to define a creative winner?

48:08 Leveraging AI in the Creatives

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/squad-busters-supercell-softlaunch