In this insightful episode host Megan Bedford sits down with Brigham Dickinson, president of Power Selling Pros and founder of the Power Certification program, to discuss growth strategies for the home services industry. Brigham reveals actionable tactics to boost contractor revenue by engaging customer service representatives (CSRs) more actively in the sales process. Key highlights include transitioning CSRs from merely booking calls to influencing buying decisions, aiming to increase call conversion rates dramatically—from a 42% industry average to a potential 85%.

He emphasizes the transformative impact of the right mindset, the importance of creating a comfortable environment for customers, and the role of advanced tools like Rilla technology in CSR training. The episode delves into investing in CSR training, handling price objections, and the benefits of delegating phone answering to third-party services for small businesses.

Additional Resources:

Brigham Dickinson on LinkedIn Power Selling Pros

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