In this episode of Live Life by Design, Jeff Mendez sits down with Brad Mortensen, the founder of RepCard, to talk about what it really takes to build something meaningful — in business and at home.

From humble beginnings in door-to-door sales to creating a software tool used by thousands of reps across the country, Brad shares the wins, the failures, and the mindset shifts that made it all possible. More than just a startup story, this conversation dives into entrepreneurship, marriage, fatherhood, and how to create true alignment between work and family.

If you're chasing success and trying to stay grounded at the same time — don’t miss this one.

👉 In this episode:

Building RepCard from scratch without outside funding

The hustle behind door-to-door sales

Creating harmony between family and business

Sales tech that builds culture (not just revenue)

The power of daily execution

⏱️ Timestamps:

00:00 – Brad’s background, family life, and early sales roots

04:15 – Starting RepCard and what the boomerang logo really means

06:00 – Door-to-door sales to solar to software: the entrepreneurial path

09:30 – Bootstrapping RepCard and believing in the vision

13:00 – What RepCard actually does and how it helps sales reps win

17:00 – Gamifying sales with team competitions and incentives

21:00 – Running event registration at major industry conferences

26:00 – Finding balance: time, family, and setting boundaries

30:00 – The "sacred 20 minutes" and leaving your phone in the car

36:00 – Communication, overcommunication, and alignment in marriage

41:00 – Final advice: success isn’t complicated — it’s daily execution

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