From failed crops and lost fortunes to becoming a multi-millionaire and leading a 500-person solar sales force—Cassel Keeler’s story is proof that rock bottom can be the starting point for greatness.

In this inspiring episode of Today’s The Day, host Zach Anderson sits down with Cassel to unpack the real, raw journey from New Mexico farm life to captaining one of the most respected solar sales regions in the nation.

You’ll hear how Cassel’s greenhouse literally blew away, how a random recruiting call changed his entire path, and why chasing purpose trumps chasing paychecks.

What you’ll learn:

• The brutal truths of entrepreneurship (especially in agriculture)
• How to rewire your mindset after failure
• Cassel’s “H3” philosophy: Hungry, Humble, Happy
• Why business is a spiritual game—and how to lead with integrity

Chapters:

00:00 – 00:45 | Introduction & The Cliffhanger

• Meet Cassel Keeler: from onion farmer to multi-millionaire
• The wild opening and hint at a life-altering journey

00:45 – 02:30 | Cassel’s Early Life

• Growing up on a farm in Deming, New Mexico
• Early attempts at entrepreneurship in college

02:30 – 05:15 | Farming Dreams & Harsh Realities

• Initial excitement returning to farm life
• Natural disasters, failed crops, and business missteps

05:15 – 09:12 | Crushing Losses & Burnout

• Spraying the wrong chemical: $500K mistake
• Realizing farming wasn’t the future he wanted

09:12 – 14:19 | Hitting Rock Bottom & Writing His Manifesto

• Earning $17K and writing a “life by design” plan
• The cheesy text that started it all

14:19 – 17:18 | Entering the Solar World

• Cassel’s first encounter with door-to-door solar
• The pivotal call with Taylor Turnbull

17:18 – 21:17 | The Leap of Faith

• Moving to San Diego with almost nothing
• “You’ll regret it if you don’t” – the words that sealed the deal

21:17 – 25:27 | From Zero Installs to Leadership

• Struggling early, but trusting the process
• Lessons in humility and full commitment

25:27 – 28:42 | The Law of the Harvest

• How farming prepared him for delayed gratification
• Going all in on learning and training

28:42 – 32:00 | Building the Farm Culture at Sunrun

• The H3 motto: Hungry, Humble, Happy
• Creating culture with mission and intention

32:00 – 37:30 | The Game of Business

• Why focusing on others fuels sustainable drive
• Building systems and investing in self-growth

37:30 – 43:49 | Business as a Spiritual Game

• Seeing sales and leadership as service
• The power of presence, mentorship, and impact

43:49 – 49:03 | True Leadership & Changing Lives

• Creating safe spaces and inclusive leadership
• The “PG Wolf of Wall Street” culture Cassel built

49:03 – 56:14 | Perspective, Gratitude & The Bigger Picture

• Importance of humility and mentorship
• The balance between hustle and happiness

56:14 – 01:00:42 | Today’s the Day – Cassel’s Closing Message

• Stacking small wins every day
• Designing your life with intention and spirit

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In this episode, Zack sits down with Kevin Swiss to talk about the calculated risks that shape careers, relationships, and personal growth. Kevin shares pivotal moments from his journey, including the unexpected opportunities that came from stepping outside his comfort zone.

They dive into what it really takes to pivot successfully in your career, why fear holds so many people back, and how to develop confidence in your own decision-making. Plus, Kevin opens up about the lessons he’s learned from failure, the mindset shifts that changed everything, and how to find meaning in the work you do every day.

Chapters:

00:00 – 00:45 | Zack Introduces Kevin Swiss

•Lifelong connection and early career ties

•Kevin’s surprising role in Zack’s start

00:45 – 02:30 | From Prom Photographer to Creative Force

•High school hustle and early creative work

•Building trust and street cred in Orem

02:30 – 05:15 | Culture Architect of D2D

•Kevin’s impact on door-to-door branding

•Why rejection helped Zack pivot to sales

05:15 – 08:36 | Out of the Box from the Start

•Growing up creative in a world of rules

•How skating and hip-hop shaped his lens

08:36 – 11:44 | College vs. Real-World Learning

•Why college mattered—for the right reasons

•Where media and leadership first clicked

11:44 – 15:26 | Art Meets Entrepreneurship

•Building a profitable studio in college

•Early success in creative business

15:26 – 18:24 | Knocking Doors, Meeting Todd

•Kevin’s rookie D2D experience in Minnesota

•How a hallway meeting changed his future

18:24 – 21:08 | The $15K That Started It All

•Todd Peterson’s bet on Kevin’s vision

•Building training media before it was cool

21:08 – 25:56 | Abundance vs. Insecurity

•What true leadership looks like

•Scarcity thinking vs. creative freedom

25:56 – 30:41 | Kevin’s Studio Gets Acquired

•How Atlas bought his company

•Lessons from a crash-and-return journey

30:41 – 33:47 | Becoming Vivint’s Creative Director

•Building an elite media team

•Innovating competitions and internal culture

33:47 – 39:17 | Zack’s Full Circle Moment

•From job rejection to creative admirer

•Lessons in patience, value, and timing

39:17 – 45:17 | Turning Sales Into Sport

•Inside the creation of Vivint competitions

•How stories, rivalries, and trash talk drove volume

45:17 – 48:12 | Culture, Betting & Going Too Far

•Internal competitions and wild wagers

•Why it worked—and where lines were crossed

48:12 – 52:16 | Fired After 16 Years

•The unexpected Monday morning that changed everything

•Processing shock, identity, and what’s next

52:16 – 59:15 | Grief, Fire Pits & Big Offers

•Rebuilding confidence through pitching

•Why Todd was right to push him

59:15 – 01:02:24 | New Sun & Hard Conversations

•Reconnecting with Jordan Benning

•Owning the past, choosing the future

01:02:24 – 01:05:43 | Rebuilding Without Creatives

•A new model: no in-house team

•Why lean, agency-driven media works better

01:05:43 – 01:06:10 | Closing Reflections

•Holding your head high

•What’s next for Kevin Swiss

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In this solo episode, Zack shares a game-changing perspective shift. What if the struggles you’ve been resenting are actually your greatest advantage? Drawing from his own experiences and the relentless mindset of David Goggins, Zack reveals why growing up without financial security or a backup plan can fuel unstoppable drive and success.

He breaks down the hidden edge that hunger creates, why comfort kills ambition, and how the people who have to fight for everything often go the furthest. If you’ve ever felt like your circumstances were holding you back, this episode will make you rethink everything.

Today’s the day to stop making excuses, flip the script on your struggles, and turn them into your biggest advantage.

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In this episode, Zack sits down with Gage Heward, a powerhouse in the door-to-door sales industry and a leader in personal development. From a disciplined childhood shaped by high expectations to becoming one of the best recruiters and sales leaders in the industry, Gage’s journey is one of persistence, self-mastery, and an insatiable drive for success.

Gage shares how his experiences, from learning the power of mentorship and goal-setting at a young age to overcoming challenges in leadership and personal growth - have shaped his approach to business and life. He opens up about the importance of resilience, staying in a peak state, and why developing strong habits is the key to long-term success. From mastering sales techniques to elevating his leadership impact, this conversation is filled with actionable insights on mindset, discipline, and growth.

Today’s the day to build the habits that unlock your potential.

00:00 – 02:03 | Intro & Why This Episode Is Special

•Zack introduces Gage, a longtime friend & sales leader.

•How their paths have intertwined over the years.

02:03 – 05:01 | Gage’s Background & Early Discipline

•Growing up with a high-achieving mindset.

•Lessons from his father that shaped his work ethic.

05:01 – 09:46 | First Steps Into Personal Development

•Attending Tony Robbins’ events & their impact.

•How books like Think & Grow Rich shifted his perspective.

09:46 – 17:09 | Discovering Sales & Building Wealth

•The moment Gage realized he needed to take control of his future.

•How door-to-door sales changed his trajectory.

17:09 – 25:07 | Mastering Sales: The 3 Keys To Success

•Why work ethic is non-negotiable.

•How positivity fuels top performance.

•The importance of continuous training & improvement.

25:07 – 38:12 | The Shift From Sales to Leadership

•Why great salespeople don’t always make great leaders.

•How to balance high standards with genuine connection.

•Lessons from mentors like Casey Baugh & Nick Saban.

38:12 – 53:59 | Personal Growth & The Role of Proximity

•Why investing in yourself pays the highest ROI.

•How the people around you shape your future.

53:59 – 1:08:37 | The Tony Robbins Finance Event & Money Mindset

•Key takeaways from a 6-figure investment into financial education.

•Why cash flow is king & the purpose of investing.

1:08:37 – 1:12:00 | Final Thoughts & Next Steps

•Gage & Zack reflect on their journey & future goals.

•Advice for those looking to level up their life.

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In this episode, Zack sits down with Nate Lords, 400+ instal alarm leader, 150+ yearly personal instals in solar. From facing early rejection in sports to becoming one of the highest-producing reps in the door-to-door industry, Nate’s journey is a testament to perseverance and self-mastery.

Nate shares how he turned setbacks into stepping stones, from being cut from his childhood baseball team to installing over 550 solar systems in just four years. He opens up about the discipline behind his success, the lessons he learned from sports that translated into sales, and the power of consistency in achieving long-term results. Whether it’s moving his family across the country to chase opportunity or pushing through the toughest moments in his career, Nate embodies what it takes to win.

Today’s the day to stop making excuses and start building the life you want.

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In this episode of Today’s the Day, host Zack Andersen sits down with the unstoppable Suli Zinck—a record-breaking sales leader, real estate investor, and advocate for women in the industry. As the first woman to earn multiple Golden Door Awards in different industries, Suli shares her inspiring journey from humble beginnings to financial freedom.

00:00 – 01:30 | Introduction: Meet Suli Zinck

• Zack introduces Suli and her groundbreaking achievements

• Why this episode is a must-listen for female entrepreneurs and sales reps

01:31 – 05:45 | Suli’s Story: From Humble Beginnings to Sales Dominance

• Growing up on food stamps and learning work ethic early

• How a mission trip led her to door-to-door sales

• Breaking records in her first summer—without any prior experience

05:46 – 10:00 | The Power of Consistency & Overcoming Excuses

• Why most people don’t succeed: the “backdoor” mentality

• How Suli juggled motherhood, marriage, and a high-performance career

• Why cutting all exit options was the key to her long-term success

10:01 – 15:35 | Longevity in Sales: The Key to Generational Wealth

• The myth of “getting out” vs. embracing long-term success

• Why top reps stay for 15+ years and build financial independence

• Suli’s mindset shift that turned door-to-door into a wealth-building vehicle

15:36 – 22:46 | The Smallest Gap Between Success & Failure

• Why the difference between top earners and mid-tier reps is tiny

• The importance of daily routines and high standards

• How to mentally condition yourself for resilience and long-term success

22:47 – 30:00 | Solar vs. Other Sales: Does It Make You Lazy?

• The unique challenges of transitioning to solar

• Why pest control reps dominate the solar space

• How Suli used her work ethic, not just talent, to succeed

30:01 – 40:52 | The Life Lessons Sales Teaches You

• How door-to-door sales preps you for marriage, leadership, and crisis management

• Why handling high-pressure situations in sales makes you stronger in life

• How to be a rock in your family, career, and personal life

40:53 – 50:55 | The Root of All Fear—And How to Crush It

• Why fear holds most people back from success

• The cure: taking massive action despite uncertainty

• How Suli overcame cultural stigma and family pressures

50:56 – 54:09 | Today’s the Day: Final Words of Wisdom

• Suli’s biggest advice: You are both the problem AND the solution

• Why taking full responsibility for your success gives you all the power

• How to eliminate fear, excuses, and limitations from your life

💥 Follow Suli on Instagram: @FemaleKnockersUnite

🎙️ Listen to her podcast for female sales reps

🔥 If you loved this episode, drop a comment and share it with someone who needs motivation!

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In this solo episode of Today’s the Day, Zack Anderson delivers a deep dive into self-confidence—what it really is, why so many struggle with it, and how to build it intentionally. He shares personal stories of battling self-doubt, lessons from top performers, and the simple yet life-changing realization that confidence is built by keeping promises to yourself.

Zack walks through the three-year commitment that transformed his mindset, the extreme sales goal that tested his discipline, and why he now uses a three-day water fast as an annual self-confidence reset. Whether you’re looking to build better habits, follow through on commitments, or develop a rock-solid belief in yourself, this episode is packed with practical insights and real-world strategies to help you take control of your mindset and future.

Chapters & Timestamps:

00:00 - 02:00 | First solo of Season 3

Zack introduces the episode and shares why he’s bringing more personal insights this season.

02:01 - 06:29 | The Confidence Struggle

How Zack battled self-doubt in high school and why so many people never reach their full potential.

06:30 - 09:59 | The Confidence Formula

The realization that self-confidence comes from keeping promises to yourself.

10:00 - 14:29 | The Three-Year Commitment

Zack’s rule: If he says he’ll do something, he follows through—no exceptions.

14:30 - 18:59 | The Sales Goal That Changed Everything

A 175-sale target pushed Zack to new mental and physical limits.

19:00 - 22:59 | Why Following Through Matters

The internal battles that define confidence when no one is watching.

23:00 - 26:59 | Be Selective With Your Promises

How overcommitting can damage self-confidence and why thoughtful commitments matter.

27:00 - 31:59 | The Three-Day Water Fast

Why an extreme challenge like fasting can be a powerful confidence reset.

32:00 - 36:59 | The First Experience

The hardest mental challenge Zack has faced and how he powered through.

37:00 - 40:59 | Mindset Shifts Through Hardship

Why proving you can do something difficult changes how you see yourself.

41:00 - 45:59 | Making It a Yearly Tradition

Why Zack continues this challenge every year to reset his discipline and focus.

46:00 - 50:59 | A Confidence Challenge for You

Zack’s challenge to listeners: Pick something hard, commit to it, and follow through.

51:00 - 55:00 | Final Thoughts & What’s Next

Closing reflections on confidence, discipline, and what’s coming in Today’s the Day.

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In this episode, Zack sits down with Brock Painter, founder of Neuro Mastery, a mind and body performance company helping individuals build resilience and unlock their potential. Brock’s journey is one of grit, self-discovery, and relentless curiosity—from sustaining multiple concussions as a teen to

running ultra marathons and helping others break free from mental barriers.

Brock shares how he turned personal struggles into a mission to help others regain the energy to engage with life. He opens up about the importance of self-healing, the power of creating identity shifts, and how understanding

your emotions can transform your perspective. From pushing through a 100-mile race to helping clients realign with their true selves, this conversation is packed with actionable insights about mindset, growth, and resilience.

Today’s the day to rewire your mind and reclaim your energy.

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In this episode, Zack sits down with Josh Holland, a solar industry leader who went from rock bottom—literally sleeping in his car—to running one of the top solar sales organizations in the country. His journey is a masterclass in resilience, grit, and the mindset needed to turn struggles into success.

Josh opens up about his unconventional entry into sales, the lessons he learned from early failures, and how he built a team of over 250 reps, driving nearly 2,000 installs a year. From closing his first $50 deal to becoming a powerhouse in solar, his story is proof that with the right mindset and work ethic, anything is possible.

This episode is packed with real-world insights on leadership, growth, and relentless perseverance.

Today’s the day to bet on yourself.

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In this week’s episode, Zack sits down with Richie Norton, a best-selling author, entrepreneur, and creative mind behind The Power of Starting Something Stupid and Anti-Time Management. Richie shares his unconventional journey—from growing up in San Diego and playing in a punk rock band to launching businesses around the world and challenging the way we think about work, time, and success.

Richie opens up about the personal tragedies that reshaped his perspective, the lessons he learned from his entrepreneurial upbringing, and how he’s built a life of freedom and impact. This inspiring conversation dives into mindset shifts, overcoming fear, and why taking action on “stupid” ideas might be the smartest thing you ever do.

Whether you’re an entrepreneur, creative, or someone ready to take control of your future, this episode will challenge the way you think about time, success, and what’s truly possible.

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