Jenny and Jack Bradley are a mother and son who farm "New Armatree", their property just outside of Armatree in the Central West. The family operates a successful commercial merino enterprise, joining to Border Leicesters, alongside running a winter-based cropping program.

In this episode, Jenny shares her family's history of farming at "New Armatree", which spans over 70 years and across three generations. She'll explain how succession is a process they've worked on for a long time, that's all made possible through good communication and a shared vision. They'll also explain how managing pasture, on-farm biosecurity, and data-driven decision-making have been the keys to their success.

Local Land Services Mixed Farming Advisor, Rohan Leach, sat down with Jenny and Jack on an unusually cold November morning to learn more about the successful business they are building at New Armatree.

This episode is part one of a two-part conversation with Jenny and Jack. Join us in the next episode where we continue our conversation about the importance of eID and new technologies to boost individual animal performance data, and how this is the key driver for production gains both on the farm, and in the growing future of our red meat industry.

 

Special thanks:

This episode is supported by Central West Local Land Services, through funding from the Australian Government’s National Landcare Program.

 

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The views contained in this podcast series are not necessarily endorsed by Central West Local Land Services. Listeners are advised to contact their local office to discuss their individual situation.

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.