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Born to Run: How Allbirds Is Charting Its Own Course in Retail
Why are some direct-to-consumer brands now expanding to brick-and-mortar retail locations? Travis Boyce, the Global Head of Retail Operations at Allbirds, and CBRE’s Laura Barr join Spencer Levy to discuss the appeal of physical retail locations and the power and promise of sustainability in attracting modern consumers.
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By CBRE
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Why are some direct-to-consumer brands now expanding to brick-and-mortar retail locations? Travis Boyce, the Global Head of Retail Operations at Allbirds, and CBRE’s Laura Barr join Spencer Levy to discuss the appeal of physical retail locations and the power and promise of sustainability in attracting modern consumers.
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